#226 - Club Playbook: Three Steps to Cold Calling Success (ft. Jason Bay of Outbound Squad)

#226 - Club Playbook: Three Steps to Cold Calling Success (ft. Jason Bay of Outbound Squad)

Download Jason Bay’s Cold Calling Framework FOUR ACTIONABLE TAKEAWAYS Open a Cold Call with a permission-based opener to get prospects to opt into talking to you. Your tone of voice is key because it’s hard to hang up on a genuinely nice person. Go for the reverse pitch by sharing what is top of mind for their peers. Start with what is relevant to them, not what you’re trying to accomplish. Hook prospects into scheduling the next meeting by finding problems you can solve. Start with the problems they share with their peers. If you know the prospect is a good fit, don’t ask if they want that next meeting at the end of the call. Be assumptive and roll right into scheduling. PATH TO PRESIDENT’S CLUB Founder & CEO @ Outbound Squad Owner @ Jason Bay Consulting Director of Marketing @ Chamber DS, Inc. Marketing Director & Corporate Sales Trainer @ National Services Group, Inc. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#309 - Hall of Fame: Kevin "KD" Dorsey

#309 - Hall of Fame: Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS PPI (Problem, Pain, Impact): Get agreement on a problem, understand the pain the problem causes, and identify what that means for the buyer and the business. Use bucket que...

10 Kesä 202427min

#308 - Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage)

#308 - Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage)

FOUR ACTIONABLE TAKEAWAYS Structure your SDR 1:1 as follows, start with their agenda and what's top of mind for them, then do a pipe review for accounts they intend to book, then review a good & bad ...

6 Kesä 202433min

#307 - Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)

#307 - Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)

FOUR ACTIONABLE SALES TAKEAWAYS Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research Set a PPO agenda, coving the purpose, plan, a...

4 Kesä 202427min

#306 - Hall of Fame: Ryan Reisert

#306 - Hall of Fame: Ryan Reisert

FOUR ACTIONABLE TAKEAWAYS Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels. Prioritize direct dials & operations (their job is...

3 Kesä 202434min

#305 - Cloning Your Top Reps by Identifying What Good Looks Like (Kevin "KD" Dorsey)

#305 - Cloning Your Top Reps by Identifying What Good Looks Like (Kevin "KD" Dorsey)

FOUR ACTIONABLE TAKEAWAYS When working with reps and trying to help them improve, work backwards from what you want to the prospect to say then build what they need to do to get them to say that Coa...

30 Touko 202435min

#304 - Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)

#304 - Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)

FOUR ACTIONABLE SALES TAKEAWAYS Avoid interrogating the prospect with surface level questions, use vertical questions to get deeper and give meaning to your questions Try to avoid putting words into...

28 Touko 202437min

#303 - Hall of Fame: Chris Orlob

#303 - Hall of Fame: Chris Orlob

FOUR ACTIONABLE TAKEAWAYS Ask your inbound leads what prompted them to take the call. Start your calls with outbound leads by calling out that they might not know what you do and explaining the prob...

27 Touko 202430min

#302 - Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant)

#302 - Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Do a bi-weekly "pipe squeeze" (pipeline review) with each rep share your screen and take notes as you go to save time & maintain control Discounts drive velocity...

23 Touko 202432min

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