#226 - Club Playbook: Three Steps to Cold Calling Success (ft. Jason Bay of Outbound Squad)

#226 - Club Playbook: Three Steps to Cold Calling Success (ft. Jason Bay of Outbound Squad)

Download Jason Bay’s Cold Calling Framework FOUR ACTIONABLE TAKEAWAYS Open a Cold Call with a permission-based opener to get prospects to opt into talking to you. Your tone of voice is key because it’s hard to hang up on a genuinely nice person. Go for the reverse pitch by sharing what is top of mind for their peers. Start with what is relevant to them, not what you’re trying to accomplish. Hook prospects into scheduling the next meeting by finding problems you can solve. Start with the problems they share with their peers. If you know the prospect is a good fit, don’t ask if they want that next meeting at the end of the call. Be assumptive and roll right into scheduling. PATH TO PRESIDENT’S CLUB Founder & CEO @ Outbound Squad Owner @ Jason Bay Consulting Director of Marketing @ Chamber DS, Inc. Marketing Director & Corporate Sales Trainer @ National Services Group, Inc. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Jaksot(599)

#286 - Lead Playbook Part 1: Armand and Mark on What to Look for When Hiring Great Sales Talent

#286 - Lead Playbook Part 1: Armand and Mark on What to Look for When Hiring Great Sales Talent

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Name and define your competencies Be extremely intentional about how you are going to interview those competencies. Get into the nitty gritty about how you are g...

18 Huhti 202422min

#285 - Using Your Comp Plan to Guide Deal Negotiation (Jacob Karp, Rubrik)

#285 - Using Your Comp Plan to Guide Deal Negotiation (Jacob Karp, Rubrik)

FOUR ACTIONABLE TAKEAWAYS Break into prospects when they are speaking at conferences. If you see somebody from the really-tough-to-break-into account speaking at a conference, go to their talk and si...

16 Huhti 202433min

#284 - Hall of Fame: Charly Johnson

#284 - Hall of Fame: Charly Johnson

FOUR ACTIONABLE TAKEAWAYS Start your email with research personalization to stand out in the inbox (vs generic greeting). Quote the prospect/company directly by researching where the company is inve...

15 Huhti 202430min

#283 - Turning Pressure to Productivity for Happier Reps (Adam Ochart, Gong)

#283 - Turning Pressure to Productivity for Happier Reps (Adam Ochart, Gong)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS The best reps never ask the same question twice. Turn pressure to productivity. Our job as leaders isn’t to pass pressure; it’s to use pressure to get more out o...

11 Huhti 202431min

#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

#282 - Winning Technical Deals by Leveraging Your Entire Company (Shelby Ferson, Databricks)

FOUR ACTIONABLE TAKEAWAYS To learn about what’s going on in other parts of your organization, get on the email alias distribution lists. Build out your go team of people that you can rely on in lega...

9 Huhti 202433min

#281 - Hall of Fame: Stephen Guerguy

#281 - Hall of Fame: Stephen Guerguy

FOUR ACTIONABLE TAKEAWAYS Challenge your prospect on fit early and often to test buy-in. Set landmines for competitors during the requirement-gathering phase. Require an exec-level bridge with your...

8 Huhti 202432min

#280 - Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)

#280 - Why Your SDR Team Should Be Pipe Gen Forecasting (Maya Connet, Clari)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Booked meetings over the last 2 quarters times conversion rate = early quarter forecast for SDRs. There's a top-down financial plan and a bottoms-up forecast. Us...

4 Huhti 202432min

#279 - Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)

#279 - Building Your Own Technical Depth in Sales Demos (Mike Tran, Grammarly)

FOUR ACTIONABLE TAKEAWAYS If you don’t have enough pain, ask for some documentation prior to the demo. The SE should reaffirm and ADD 15 minutes of discovery on the front end of the call. Link the ...

2 Huhti 202429min

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