#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

#252 - Secrets to Break Into Top-Tier Accounts with Product-Led Growth (Andrew Johnston, Superhuman)

RESOURCES DISCUSSED View the written summary of this episode Get 1 month of Superhuman on us Other things you can steal FOUR ACTIONABLE TAKEAWAYS Do not enter a pilot or a POC without setting clear success criteria with your customer. The way that you should present the success criteria is to figure out what matters to your customer. Break your accounts and prospects into high-usage and low-usage groups. Coach up your low-usage team, and just ask your high-usage group “How can we get this into the hands of other people.” Consolidate your bill for people in different departments and consolidate the team for prospects in the same department. PATH TO PRESIDENT’S CLUB Head of Sales @ Superhuman Director of Sales @ Scale AI Head of Global Email (SendGrid) Sales & GTM @ Twilio Manager, Enterprise Sales @ Twiliio RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#267 - Handling Unreasonable Prospect Asks With Undeniable Truths (Charles Muhlbauer, DiscoveryCoach.io)

#267 - Handling Unreasonable Prospect Asks With Undeniable Truths (Charles Muhlbauer, DiscoveryCoach.io)

FOUR ACTIONABLE TAKEAWAYS If you say yes to doing something for a prospect and then realize you shouldn’t have offered that, call them to apologize. If you are giving reasons to a prospect for why s...

5 Maalis 202429min

#266 - Hall of Fame: Jeb Blount

#266 - Hall of Fame: Jeb Blount

FOUR ACTIONABLE TAKEAWAYS Eat the frog by committing to prospecting first thing in the morning. Handle objections differently with a ledge (ledge > disrupt statement > ask). Handle ‘existing soluti...

4 Maalis 202429min

#265 - Video Playbook: Book 1 In 3 Cold Calls With This Opener

#265 - Video Playbook: Book 1 In 3 Cold Calls With This Opener

The "Heard The Name Tossed Around Opener" - The first ever viral sales tactic I released is the opener that helped me book 1 in 3 cold calls. It's yours to steal now. RESOURCES DISCUSSED Join our we...

1 Maalis 202411min

#264 - Why You Should Practice Breathwork Before Starting Team Meetings (Alex Kremer, Alluviance)

#264 - Why You Should Practice Breathwork Before Starting Team Meetings (Alex Kremer, Alluviance)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Have two one-on-ones in a week. One that talks deals and one focused on your rep as a person. Investing in a person always pays off with better deals. Practice b...

29 Helmi 202432min

#263 - Why You Should Never Mention AI in Your Sales Calls (Nick Casale, Handoffs)

#263 - Why You Should Never Mention AI in Your Sales Calls (Nick Casale, Handoffs)

FOUR ACTIONABLE TAKEAWAYS Do not neglect internal research when you're preparing for a sales call. Find out if your company has spoken to them before and dig internally. Prep for your sales calls by...

27 Helmi 202433min

#262 - Hall of Fame: Josh Braun

#262 - Hall of Fame: Josh Braun

Four Actionable Takeaways:  Figure out the cost of inaction when a prospect says “this isn’t a priority right now”. Sell from the buyer’s perspective w/ Poke the Bear to gain interest before you tal...

26 Helmi 202430min

#261 - Steal the new model for the anti-bloated, recession-proof sales team

#261 - Steal the new model for the anti-bloated, recession-proof sales team

RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

23 Helmi 202458min

#260 - Communication Hacks to Unleash Your Sales Team’s Full Potential (Jake Dunlap, Skaled Consulting)

#260 - Communication Hacks to Unleash Your Sales Team’s Full Potential (Jake Dunlap, Skaled Consulting)

Check out Jake’s new book The Innovative Seller: Keeping Peace in an AI and Consumer-Centric World and order your copy today! FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Allocate your time into now, near fu...

22 Helmi 202432min

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