#255 - NOT Personalizing Your Emails to Get More Deals (Julia Carter, Marpipe)

#255 - NOT Personalizing Your Emails to Get More Deals (Julia Carter, Marpipe)

FOUR ACTIONABLE TAKEAWAYS Don't shy away from including images in your prospecting emails, particularly if you sell a visual solution. Add value with a “thinking of you” email in advance of your sales call that shows some examples of what some of their peers are doing with you or what other similar customers are doing. When you open your email using a trigger-based approach, state your observation confidently and then follow it up with an unsure tone question. Example is: “Here's what I've seen your ads look like. Have you ever tried to do X? Use intentionally boring subject lines, like “Podcast Episode” that follow the “internal camouflage” principle. PATH TO PRESIDENT’S CLUB Account Executive @ Marpipe Senior SDR @ Marpipe Sales Development Representative @ Smartly.io Client Service Associate @ Guidepoint RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Jaksot(598)

#309 - Hall of Fame: Kevin "KD" Dorsey

#309 - Hall of Fame: Kevin "KD" Dorsey

FOUR ACTIONABLE TAKEAWAYS PPI (Problem, Pain, Impact): Get agreement on a problem, understand the pain the problem causes, and identify what that means for the buyer and the business. Use bucket que...

10 Kesä 202427min

#308 - Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage)

#308 - Coaching SDR Teams and SDR Leaders (Melissa Lui, AirGarage)

FOUR ACTIONABLE TAKEAWAYS Structure your SDR 1:1 as follows, start with their agenda and what's top of mind for them, then do a pipe review for accounts they intend to book, then review a good & bad ...

6 Kesä 202433min

#307 - Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)

#307 - Sell Playbook (Part 2): How to Structure an Effective Discovery Call (Nick & Armand)

FOUR ACTIONABLE SALES TAKEAWAYS Do 90 seconds of rapport building, launch off with a business related question that highlights you've done some research Set a PPO agenda, coving the purpose, plan, a...

4 Kesä 202427min

#306 - Hall of Fame: Ryan Reisert

#306 - Hall of Fame: Ryan Reisert

FOUR ACTIONABLE TAKEAWAYS Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels. Prioritize direct dials & operations (their job is...

3 Kesä 202434min

#305 - Cloning Your Top Reps by Identifying What Good Looks Like (Kevin "KD" Dorsey)

#305 - Cloning Your Top Reps by Identifying What Good Looks Like (Kevin "KD" Dorsey)

FOUR ACTIONABLE TAKEAWAYS When working with reps and trying to help them improve, work backwards from what you want to the prospect to say then build what they need to do to get them to say that Coa...

30 Touko 202435min

#304 - Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)

#304 - Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)

FOUR ACTIONABLE SALES TAKEAWAYS Avoid interrogating the prospect with surface level questions, use vertical questions to get deeper and give meaning to your questions Try to avoid putting words into...

28 Touko 202437min

#303 - Hall of Fame: Chris Orlob

#303 - Hall of Fame: Chris Orlob

FOUR ACTIONABLE TAKEAWAYS Ask your inbound leads what prompted them to take the call. Start your calls with outbound leads by calling out that they might not know what you do and explaining the prob...

27 Touko 202430min

#302 - Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant)

#302 - Keeping Reps Accountable to Their Forecasts (John Sherer, Growth Assistant)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Do a bi-weekly "pipe squeeze" (pipeline review) with each rep share your screen and take notes as you go to save time & maintain control Discounts drive velocity...

23 Touko 202432min

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