#289 - Lead Playbook Part 2: Mark and Armand on How to Structure Your Interviews to Hire Great Sales Talent

#289 - Lead Playbook Part 2: Mark and Armand on How to Structure Your Interviews to Hire Great Sales Talent

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Designate specific people to cover very specific topics in the interview process so they can get really good at those core competencies. Leave the generic questions to another company. When you got them hooked, talk them out of it. If you can talk them out of it, they wouldn’t have worked out anyway. Sell early, grill after. Get someone to opt in by selling them on your goals and your mission. Then, gain their respect by grilling the heck out of them. Each step in the process should test for different dimensions of sales and should be handled by different people with that expertise. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#526 - The Ultimate Cold Calling Q&A: 16 Questions to Book Your Next Meeting

#526 - The Ultimate Cold Calling Q&A: 16 Questions to Book Your Next Meeting

From Armand Farrokh and Nick Cegelski, the duo behind the 50,000-copy best-selling cold calling book, this episode breaks down the exact playbook top reps use to consistently book meetings. Learn the ...

25 Marras 202538min

#525 - Why Executives Ignore Your Sales Pitch (And How to Fix It Fast) | Nate Nasralla

#525 - Why Executives Ignore Your Sales Pitch (And How to Fix It Fast) | Nate Nasralla

Buy "Brief and Brilliant' Here Turn executive meetings into closed deals with Nate Nasralla’s 4-sentence framework, one-page business case, and proven tactics to speak the language of leadership an...

20 Marras 202552min

#524 - Outbound Prospecting Masterclass: Everything You Need to Book Meetings in 2026

#524 - Outbound Prospecting Masterclass: Everything You Need to Book Meetings in 2026

Outbound is broken, not dead. In this masterclass, Jason Bay breaks down the new outbound playbook for 2025–2026 — how top reps are filling pipeline when cold calls, automated sequences, and mass emai...

18 Marras 202539min

#523 - How Top Sellers Find the Real Decision Makers in Deals | Kam Germany

#523 - How Top Sellers Find the Real Decision Makers in Deals | Kam Germany

Kam Germany breaks down how elite sellers win complex deals by uncovering the true decision makers, sparking internal alignment, and turning every stakeholder into a champion that sells for you when y...

13 Marras 202534min

#522 - How Many Cold Calls Does It Take To Afford a Baby? (A Youtube Special)

#522 - How Many Cold Calls Does It Take To Afford a Baby? (A Youtube Special)

Full YouTube Video HERE (https://hubs.li/Q03SzGnP0) Alex Murphy (Founding AE @ 30MPC) reveals the exact sales prospecting formula that took him from teaching to crushing 200% of quota month after...

11 Marras 202550s

#521 - The 7 Deadly Sales Negotiation Sins | Todd Caponi

#521 - The 7 Deadly Sales Negotiation Sins | Todd Caponi

Todd Caponi, bestselling author of The Transparency Sale and The Four Levers of Negotiation, breaks down the 7 Deadly Negotiation Sins that cost salespeople deals, margins, and trust. If you think dis...

6 Marras 202528min

#520 - I Handle EVERY Cold Call Objection like Mr Miyagi

#520 - I Handle EVERY Cold Call Objection like Mr Miyagi

Cold Email Course: http://bit.ly/44K6jy3 Cold Call Course: https://bit.ly/4jqQ4w2 -- Handle every objection in the world like Mr. Miyagi. Plus 4 more talk tracks you can steal for your favorite objec...

4 Marras 20257min

#519 - Set Next Steps That Actually Close Deals | Roy Mathew

#519 - Set Next Steps That Actually Close Deals | Roy Mathew

Stop losing deals after the demo. Roy Mathew shows how to align every next step to what buyers actually care about. This is next-level sales leadership in action. 🎙️ ACTIONABLE TAKEAWAYS: Cal...

3 Marras 202534min

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