#364 - Own the Sales Cycle: How to Take Command from Call One (John Barrows)

#364 - Own the Sales Cycle: How to Take Command from Call One (John Barrows)

Join John's Newsletter FOUR ACTIONABLE TAKEAWAYS Executive time crunch: If an exec only has five minutes instead of 30, ask, "What’s the one thing you need to hear to earn another meeting with your full attention?" Focus on that. Lead with a hypothesis: Instead of asking generic discovery questions, start with a hypothesis about their priorities based on research, showing you did your homework. Decision criteria: Prospects may focus on the wrong decision factors. Share a list of common criteria and ask them to rank their priorities to guide the discussion. Demo as you go: Don't save all product demos for the end. Show small pieces of the product during the conversation, interspersing discovery throughout. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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How to Run Team Meetings That Actually Motivate Your Sales Team | Bite-Sized Tactics

How to Run Team Meetings That Actually Motivate Your Sales Team | Bite-Sized Tactics

Most leaders treat team meetings like a routine checklist, but they’re one of the few moments you have everyone’s full attention each week. Here’s how Alex Kremer (founder & CEO @ Alluviance) keeps hi...

21 Touko 20255min

#462 - The Exact Strategy to Get Stakeholders to Say YES to 7-Figure Deals | Max Licht

#462 - The Exact Strategy to Get Stakeholders to Say YES to 7-Figure Deals | Max Licht

Learn how Max Licht wins complex 6 and 7-figure enterprise deals by shadowing his prospects’ workflows, de-risking every technical blocker, and turning IT stakeholders into deal accelerators. 🎙 AC...

20 Touko 202531min

Why Your Discovery Call Isn’t Finding Real Problems | Bite-Sized Tactics

Why Your Discovery Call Isn’t Finding Real Problems | Bite-Sized Tactics

Max Licht (Enterprise AE @ MaestroQA) breaks down his shadow-based discovery process. This technique goes beyond typical discovery calls, allowing you to witness firsthand where inefficiencies and bot...

19 Touko 20257min

#461 - How to Run a Lightning-Fast Pipeline Review That Actually Works | Mark Nietzel

#461 - How to Run a Lightning-Fast Pipeline Review That Actually Works | Mark Nietzel

Mark Nietzel returns with the exact systems he used to lead his team to 110% of quota and earn a President’s Club trip to Barcelona. This episode is a tactical blueprint for pipeline accountability, d...

15 Touko 202537min

#460 - How to Quantify Business Pain Without Feeling Salesy | Meredith Chandler

#460 - How to Quantify Business Pain Without Feeling Salesy | Meredith Chandler

Get the official 30MPC Aligned Mutual Action Plan: https://30mpc.teamaligned.com/room/67a4ccb055dca14b5ff5be3a?avk=daf0c1b1e0bc Quantifying business impact without triggering sales pressure is hard...

13 Touko 202536min

#459 - The One Dashboard Every Sales Leader Should Build | John Sherer | 30MPC Hall of Fame

#459 - The One Dashboard Every Sales Leader Should Build | John Sherer | 30MPC Hall of Fame

Sales leaders—your CRM and dashboards are probably working against you. John Sherer shares tactical ways to clean the clutter, focus on the right metrics, and finally get reports that drive action (no...

12 Touko 202536min

#458 - How to Deliver Hard News and Lead Through Tough Times | Patricia DuChene

#458 - How to Deliver Hard News and Lead Through Tough Times | Patricia DuChene

FOUR ACTIONABLE TAKEAWAYS: Use the "Why, What, How" framework to communicate hard changes—always start with the why to reduce the shiver effect and maintain trust. Don't sugarcoat bad news—...

8 Touko 202535min

#457 - Say This to Start Discovery Calls with Instant Credibility | Jen Allen-Knuth

#457 - Say This to Start Discovery Calls with Instant Credibility | Jen Allen-Knuth

Enterprise sellers: this one’s a masterclass in leading high-impact discovery. Jen Allen-Knuth shares how to uncover deal-driving problems, guide calls with precision, and win executive trust with bet...

6 Touko 202535min

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