722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1647)

846: Where Do You Need Help In Your Business?

846: Where Do You Need Help In Your Business?

I know a lot of you would love to have great counsel and personal guidance, for your businesses and business ideas, but time and money and who to trust is an issue. Again, I asked, “If you were given ...

16 Joulu 20201h 4min

845: The Strategy of Optimism

845: The Strategy of Optimism

“Optimism isn’t a mood, it’s a strategy,” quipped Jess Ekstrom in our talk. This is a very candid walk through an amazing amount of mistakes and corrections that led Jess to found the wildly successfu...

14 Joulu 20201h 8min

844: Evidence Of Goal Pursuit

844: Evidence Of Goal Pursuit

I listened to a clip from Zig Ziglar about how he works at his goals and it got me to thinking about where we do and don’t generally work at personal growth. We may set goals but do we really work on ...

9 Joulu 20201h

843: Protect Your Morning | Habits with Jonathan Milligan

843: Protect Your Morning | Habits with Jonathan Milligan

95% of the time I ask an influencer what their most valued daily routine is, they answer with the morning. In this show my guest from episode 841, Jonathan Milligan, does the same. However he goes fur...

7 Joulu 202027min

842: What Most Threatens Your Joy? | with Janie Seltzer

842: What Most Threatens Your Joy? | with Janie Seltzer

Do you know? I asked The Ziglar Audience and received over 400 comments. Real comments. And they fell into seven categories. To discuss it, Tom Ziglar and I brought in Ziglar’s Spiritual Director, Jan...

2 Joulu 20201h 1min

How To Figure Out What You Truly Want | Special message from Kevin

How To Figure Out What You Truly Want | Special message from Kevin

Special insert - No intro, outro, or ads. Just a brief, solo message from Kevin Miller about a very important missing piece of personal development he’s learned after hosting The Ziglar Show for the p...

1 Joulu 202028min

841: Believe You Have A Message | Jonathan Milligan

841: Believe You Have A Message | Jonathan Milligan

“Who are you to think you have something worthy to offer anyone?” This is perhaps the unspoken yet primary enemy of personal development. We want to be of value to people. We want to help them. We wan...

30 Marras 20201h 19min

840: Invest In What You Most Value  - Thanksgiving special

840: Invest In What You Most Value - Thanksgiving special

I asked the Ziglar audience, “What are you grateful for, right now. First thought. And why?” We got 50 comments in less than three hours and they quickly fell into some specific categories, with two f...

25 Marras 202052min

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