722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1647)

831: Manage Your Energy and Output | Habits with Charles Martin

831: Manage Your Energy and Output | Habits with Charles Martin

We are all paid for what we produce, to varying degrees. But with a full time writer it is very tangible and acute. Renowned fiction author Charles Martin was my guest in episode 829 and his livelihoo...

26 Loka 202035min

830: Who To Share Your Goals With

830: Who To Share Your Goals With

Should you keep your goals and aspirations secret? Should you share them with anyone? Everyone? In this episode I play a two minute clip from Zig Ziglar where he gives us two types of goals and who we...

21 Loka 202050min

829: Hope Wins | Charles Martin

829: Hope Wins | Charles Martin

A masterful weaver of provocative stories that will move you. You will experience excitement, anticipation, inspiration and you’ll likely cry. And get angry. He’s had readers send hate mail when his s...

19 Loka 20201h 11min

828: Realistic Goals

828: Realistic Goals

In the world of personal development, self-help, inspiration, and motivation, the point is to have BHAGs, right? “Big, Hairy, Audacious Goals!” Then why would Zig Ziglar, the king of BHAGs himself tal...

14 Loka 202052min

827: Ambitious And Aligned With God | Habits with Deborah Smith Pegues

827: Ambitious And Aligned With God | Habits with Deborah Smith Pegues

Some people struggle with having ambition in the world and being devoted to God, yet Deborah Smith Pegues holds these both with peace and joy. In episode 825 we heard Deborah’s profound story of havin...

12 Loka 202026min

826: You Must Come First

826: You Must Come First

First doesn’t mean most, but it is a relevant sequence. Here is a simple and easy analogy that you will get, but it will be an effort to truly...get. Before a busy week of caring for your family and r...

7 Loka 202056min

825: Never Be A Victim | Deborah Smith Pegues

825: Never Be A Victim | Deborah Smith Pegues

“Everything works together for my good; I’m never a victim.” Deborah Smith Pegues had every reason to be a victim but ultimately didn’t see the value in it. She was poor, underprivileged, black, she’d...

5 Loka 202059min

824: Where would you like to double your focus?

824: Where would you like to double your focus?

We often talk about the things we would do if we had more time. In this episode we kick off with a two minute clip from Zig Ziglar about the power of focusing in on one goal because we can’t address e...

30 Syys 202055min

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