722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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807: Your Story Runs Your Life | Sam Collier

807: Your Story Runs Your Life | Sam Collier

It’s just a fact. Your story runs and rules your life. You think your story is black and white and truth and today you are either successful because of or in spite of it, or you are overcome and defea...

3 Elo 20201h 19min

806: What makes marketers credible?

806: What makes marketers credible?

Ever get irked by a personality who just seems to want to sell to you and promote themselves, and doesn’t come off as having your best interest truly at heart? This is a sore spot for many people, and...

29 Heinä 20201h 10min

805: You are not a victim of your biology  | Dr. Caroline Leaf

805: You are not a victim of your biology | Dr. Caroline Leaf

How much do you care about the home you live in? Does it matter a little or a lot if it’s clean and safe with nice amenities? Of course. Likewise every day we wake up to live inside our brain. Like yo...

27 Heinä 20201h 2min

804: Better to plan, or just aim and fire?

804: Better to plan, or just aim and fire?

The punchline, our survey was exactly 50-50. Some people want a plan to walk out and others just pull the trigger and figure it out along the way. It’s more of a personal style than a right or wrong b...

22 Heinä 20201h 12min

803: Make a decision then make it right | Habits with Nick Unsworth

803: Make a decision then make it right | Habits with Nick Unsworth

Never make a decision, or jump and risk making a bad decision. These two ends of the spectrum get the most focus. My guest today finds middle ground in being decisive and taking action, then working t...

20 Heinä 202040min

802: Succeeding when others say you can't

802: Succeeding when others say you can't

When someone important in your life, someone you respect, or someone in authority states their lack of belief in you and your ability, it either crushes or empowers you. But the point here is not tryi...

15 Heinä 20201h 15min

801: Declare your vision | Nick Unsworth

801: Declare your vision | Nick Unsworth

I have an incredible and powerful story to share with you. A personal testimony. Not of some hudu-guru “speak it into life” stuff, but just a floundering, good hearted guy who went through failure aft...

13 Heinä 20201h 11min

800: Your main competition

800: Your main competition

Zig Ziglar brings us a two minute message on the three options your prospect has, 1) Do business with you, 2) Decide not to do business at all, and 3) Do business with a competitor. So your competitor...

8 Heinä 20201h 13min

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