722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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791: Self care is community care | Habits with Adrienne Bankert

791: Self care is community care | Habits with Adrienne Bankert

“Self care is community care, if you don’t care for yourself you take it out on other people.” This is the phrase that jumped out at me as I asked Adrienne Bankert about her healthy habits. She respon...

8 Kesä 202030min

790: What would you ask Zig?

790: What would you ask Zig?

If you had his attention all to yourself, what area of life or business would you ask Zig Ziglar’s counsel on? Few people on earth have been sought after for their guidance more than Zig. So I asked t...

3 Kesä 202056min

789: The success strategy of kindness  | Adrienne Bankert

789: The success strategy of kindness | Adrienne Bankert

For your success strategy, what tools or weapons will you choose? Grit? Willpower? Talent? Perseverance? This national correspondent for ABC News had all those, but she cites her most beneficial asset...

1 Kesä 20201h 9min

788: Good sales come from good questions

788: Good sales come from good questions

Sales class is here. I’ve got five minutes of sales expertise from Zig Ziglar where he simply states, “Questions are the answer!” He digs into the three types of questions in his “need analysis” with ...

27 Touko 202059min

787: Financial success as the means to sustain your mission  | Habits with Janelle Bruland

787: Financial success as the means to sustain your mission | Habits with Janelle Bruland

Entrepreneurs are notoriously mission driven. They do what they do for personal reasons and to serve others. Finances are often not their primary focus, and as such, can often be neglected until it ha...

25 Touko 202019min

786: Where do you have mastery in your life?

786: Where do you have mastery in your life?

Mas·ter·y - comprehensive knowledge or skill in a subject or accomplishment. Being a complete master of anything is questionable to proclaim, but everyone listening to this show likely has some areas ...

20 Touko 20201h

785: The gap between you and your highest potential | Janelle Bruland

785: The gap between you and your highest potential | Janelle Bruland

Imagine being nine months pregnant and deciding to start a business. A business you did not know much about. Years later you become a single mom to by then, three daughters. You are a woman, a mom, an...

18 Touko 20201h 4min

784: Approve of yourself and influence others

784: Approve of yourself and influence others

We all want to influence others, as without that ability, we can’t help anyone. We won’t matter. There are a couple interesting factors in this quest. One, we can’t say what our influence is, only oth...

13 Touko 202057min

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