722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1645)

591: Ed DeCosta on killing self-limiting gremlins

591: Ed DeCosta on killing self-limiting gremlins

Let’s talk about getting you to your full potential. Literally our topics in this show are dealing with your inner critic, imaginary obstacles and self limiting beliefs. The real culprits between our ...

9 Heinä 201855min

590: Believe in what you’re selling

590: Believe in what you’re selling

We hear from Zig Ziglar on a message about the necessity to truly believe in what you are selling. Literally, the product or service you are selling, you must be a customer of yourself and fully belie...

4 Heinä 201854min

589: Prescribing love letters everyday - Habits with John O'Leary

589: Prescribing love letters everyday - Habits with John O'Leary

We are back with John O’Leary, our amazing guest from show 587. Here we hear about his daily habits for success, following the 7 spokes in the Ziglar Wheel of Life. You’ll hear that he writes a love l...

3 Heinä 201822min

588: Zig on Focus, Planning & Prep

588: Zig on Focus, Planning & Prep

Zig Ziglar on the power of focus, planning and preparation. I’ll tell you, I’m admittedly NOT a great planner and preparer, I just want to go from idea to selling it. And for focus, my wife the brain ...

28 Kesä 201839min

587: John O’Leary on not living accidentally

587: John O’Leary on not living accidentally

We are discussing, not letting time and life just slip by. We bring back John O’Leary, the author of the NY Times bestselling book ON FIRE: The 7 Choices to Ignite a Radically Inspired Life, and host ...

25 Kesä 201857min

586: Hope is the greatest motivation

586: Hope is the greatest motivation

We are talking about motivation. Without adequate motivation, we do nothing. Literally, we’d never get out of bed. The only reason we do anything at all is due to motive. So what will increase our mot...

20 Kesä 201842min

585: Proud to not be busy - Habits with Larry North

585: Proud to not be busy - Habits with Larry North

We are back with Larry North, our guest from show 583 where we talked through his story and why and how he made up his own rules. This is our habits show and we go behind the scenes with Larry into hi...

19 Kesä 201827min

584: Price vs Cost - sell your lifetime value

584: Price vs Cost - sell your lifetime value

If you have a product, service or message you believe is worth more than just the lowest price, you will want to hear this message. We have a message from Zig Ziglar about the difference in price vs c...

13 Kesä 201849min

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