722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1655)

How Can So Many People Be So Stupid - Or - What If They Are Not

How Can So Many People Be So Stupid - Or - What If They Are Not

My most recent show was with heavy metal front man, Randy Blythe, who started his music career in the punk rock movement, rebelling against the system. In his new book,  Just Beyond the Light: Making ...

19 Helmi 202518min

Being Intellectually Sober w/ Lamb of God Heavy Metal Frontman Randy Blythe

Being Intellectually Sober w/ Lamb of God Heavy Metal Frontman Randy Blythe

Randy Blythe is the lead singer and songwriter for the heavy metal band, Lamb of God. He writes and sings, you might call it yelling...even growling, very angry, aggressive, and dark music. He has the...

17 Helmi 20251h 20min

The Advantage Of A Handicap w/ Mandy Harvey

The Advantage Of A Handicap w/ Mandy Harvey

I adore music. It moves me like few other things in existence. There was a time when my family and I watched America’s Got Talent, and it was the breakout singers that we most enjoyed. You may remembe...

14 Helmi 202548min

The Self-Serving Propensity Of Moral Outrage

The Self-Serving Propensity Of Moral Outrage

Wrapping up my series on binary thinking and our cultural propensity and judge and reject others with differing perspectives, I am interested in this concept of moral outrage. In my recent discussion ...

13 Helmi 202513min

Curiosity Is Confidence & Threat Is Insecurity

Curiosity Is Confidence & Threat Is Insecurity

I feel if an alien came to earth today and looked at media, whether the news headlines or social media, they’d think we must be near war. Now, with the literal news media who is paid to get readers, t...

12 Helmi 202511min

If We Don't Reject What We Don't Agree With Are We Enabling It?

If We Don't Reject What We Don't Agree With Are We Enabling It?

In my previous episode I talked with Fox TV personality, Kat Timpf about binary thinking. Right, wrong, black, and white. And our cultural propensity to take a differing opinion or view or belief some...

11 Helmi 202512min

How To Keep Issues From Dividing Us w/ Kat Timpf

How To Keep Issues From Dividing Us w/ Kat Timpf

My perspective is that we are the most divided culture ever right now. Every issue is a trigger for everyone and you are required to stand on one side or the other or be deemed negligent or ignorant. ...

10 Helmi 20251h 3min

What Comprises A Good Life w/ Jonathan Fields

What Comprises A Good Life w/ Jonathan Fields

Talking about a good life feels like speaking to success. What makes it up? And we generally say that we must define this for ourselves. Agreed. However, my guest has been studying this for a long, lo...

7 Helmi 20251h 7min

Suosittua kategoriassa Koulutus

rss-murhan-anatomia
voi-hyvin-meditaatiot-2
rss-narsisti
psykopodiaa-podcast
psykologia
rss-liian-kuuma-peruna
rss-vapaudu-voimaasi
kesken
rss-uskonto-on-tylsaa
rahapuhetta
rss-niinku-asia-on
rss-duodecim-lehti
rss-valo-minussa-2
rss-tietoinen-yhteys-podcast-2
rss-hereilla
adhd-podi
ihminen-tavattavissa-tommy-hellsten-instituutti
rss-taloustaito-podcast
rss-sielun-aani-podcast
rss-arkea-ja-aurinkoa-podcast-espanjasta