722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1656)

Health/Wellness & Mental Health: What Are Your Core Values

Health/Wellness & Mental Health: What Are Your Core Values

Continuing on the topic of core values, let's now look at our health and wellness, and our mental health. Our mental state is what I like to focus on. My muse here is again, Robert Glazer, host of the...

25 Joulu 202413min

Spirituality & Relationships: What Are Your Core Values

Spirituality & Relationships: What Are Your Core Values

As we talked about core values in the last episode with Robert Glazer, host of the Elevate podcast, I am taking the opportunity for all of us to consider our core values in the key areas of life. This...

24 Joulu 202411min

Discover Your Core Values & Let Them Direct Your Life w/ Robert Glazer

Discover Your Core Values & Let Them Direct Your Life w/ Robert Glazer

My experience is most everyone thinks they know what their core values are, and in truth, very, very few do. And due to this we find ourselves doing things that are not fulfilling to us, and not engag...

23 Joulu 20241h 11min

Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Story: How To Make Your Offering Compelling To The Perfect Person w/ Donald Miller

Everyone lives in their own story. They are a character in their story. If you want to offer them something, a product, a service, a message, your influence, a helping hand…whatever, you want to enter...

20 Joulu 20241h 8min

End The Year Soft

End The Year Soft

I saw a post that said this, “Instead of finishing the year strong, why don’t we finish the year soft? Why don’t we finish the year restful and grateful for making it through yet another crazy cycle o...

19 Joulu 202411min

Identity: How Much Does Your Identity Dictate Your Decisions

Identity: How Much Does Your Identity Dictate Your Decisions

Two episodes ago I had Talia Fox on the show. The turning point in her difficult life was realizing she had to let go of her identity, meaning, quit identifying as the girl who was a victim and had li...

18 Joulu 202411min

Choice: Having It And Wanting It Are Two Different Things

Choice: Having It And Wanting It Are Two Different Things

I’ve been intrigued by the sudden superhero concept for a long time. Peter Parker gets bitten by a spider and turns into spiderman. Bruce Banner gets exposed to radiation and turns into the Hulk. Some...

17 Joulu 202411min

Choosing To Exist Differently In The World w/ Talia Fox

Choosing To Exist Differently In The World w/ Talia Fox

I have a powerful story of drive for you. One that starts with tears and today is an impressive lists of stats. Let’s start with the impressive list. Talia Fox is a leadership strategist. She holds an...

16 Joulu 20241h 51min

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