722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1655)

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How Are We "Dimming" Our Lives & How To Illuminate Our Life Experience w/ Cecily Mak

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When Positivity Is Not A Help w/ Marriage & Family Therapist Whitney Goodman

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How Can You Identify With Yourself & Your Life Aside From Your Work w/ Jillian Johnsrud

How Can You Identify With Yourself & Your Life Aside From Your Work w/ Jillian Johnsrud

In my experience, you can accomplish a lot of production by just working like a slave. Day in and day out. The world and most people will applaud you for it. But as I’ve stepped back from being a prof...

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Questioning Time Management & How We Perceive & Value Time w/ Inspirational Entrepreneur Richie Norton

The ideas of time management and efficiency have never interested me much. I’ve always found them to feel constraining and tiring. But I also can’t claim I use my time as wisely as I could. In this ep...

26 Joulu 20251h 10min

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A Reminder That Self-Worth Is Not Earned w/ Mindfulness Teacher Michelle Maros

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22 Joulu 20251h 9min

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I continue to research human communication and find the vast majority of everything we communicate is subjective. We are seldom discussing facts and right, wrong, black, white issues. They may feel so...

19 Joulu 20251h 10min

How To Identify & Connect With Your Future Self & Open Up Your Personal Transformation  w/ Dr Benjamin Hardy

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In your younger years, you may have thought about your future self. I always wanted to be 30 and I would envision what it would look and feel like. I ultimately became 30. There I was. But I did not a...

16 Joulu 20251h 12min

Why We Believe Our Stories & How To Write Better Ones w/ Storytelling Expert Kindra Hall

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You’ve likely heard the parable of two brothers with an alcoholic dad. One brother becomes an alcoholic, blaming his father and stating, "What else could I do?” While the other brother becomes a teeto...

12 Joulu 20251h 43min

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