722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1657)

Chad Jeffers: Find Out What Drives Carrie Underwood’s Guitarist of 17 years & How You Can Flourish On Your Own Stage

Chad Jeffers: Find Out What Drives Carrie Underwood’s Guitarist of 17 years & How You Can Flourish On Your Own Stage

I’m looking at what drives someone who is on some of the biggest stages in the world, and the examples we can apply to our own lives. I’m curious about celebrities, and it seems we all are. My curiosi...

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Drunk, Drugged, Dementia & Dying - How To Find Out If You Are Living Out A Persona Or Are Being The Authentic You

Drunk, Drugged, Dementia & Dying - How To Find Out If You Are Living Out A Persona Or Are Being The Authentic You

I’m looking at who you are when you’re uninhibited, because it’s a tell-tale sign of what is really driving you. And so often we are blind. I’m not making light of being drunk, drugged, having dementi...

18 Heinä 202410min

Making These Preparations May Motivate 80% Of People Better Than Goal Setting

Making These Preparations May Motivate 80% Of People Better Than Goal Setting

In this episode I’m looking at a concept that may be far more effective for motivating us than goal setting. There was a study that showed 80% of people are more motivated by problem solving than goal...

16 Heinä 202410min

Alua Arthur: How Considering Your Death Will Improve Your Life

Alua Arthur: How Considering Your Death Will Improve Your Life

The point of this podcast is to better fuel your drive so you achieve more fulfillment. I’ve met few people who want to talk about death. We avoid it like…death. It’s black and dark and to be feared. ...

15 Heinä 20241h 47min

Valerie Burton: How To Stop Being Driven By Guilt

Valerie Burton: How To Stop Being Driven By Guilt

Guilt is a primary hidden driver that we’ve accepted as a norm. How much of your lives and actions are being driven by this life draining motive? Probably more than you are aware of. But why, is the q...

12 Heinä 20241h 7min

Consider What Duties Of Your Life You Can Delegate So You Can Do More Of What Inspires You

Consider What Duties Of Your Life You Can Delegate So You Can Do More Of What Inspires You

I don’t know many people who are sitting around bored. Who have ample free time and lots of margin. Between work, self-care, parenting, home and car maintenance and even socializing and entertainment,...

12 Heinä 202411min

Consumer Alert: You Will Become Great By Creating…Not Consuming

Consumer Alert: You Will Become Great By Creating…Not Consuming

This is a warning for our culture as we are falling into a mode of far more consuming and far less creating. Two episodes ago I had business strategist and purpose expert, Mike Zeller, author of The G...

10 Heinä 202413min

Debunking 2 Purpose Myths: Your Purpose Will Not Be All Play Or All Drudgery

Debunking 2 Purpose Myths: Your Purpose Will Not Be All Play Or All Drudgery

We frequently hurt our pursuit of purpose with two, polarized myths. One is that our purpose will be nothing but fun and play and passion. Or two, that our great purpose, our mission in life, will be ...

9 Heinä 202415min

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