722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1645)

Your Health Is Your Mainly Your Fault And That Is Great News | Functional Friday

Your Health Is Your Mainly Your Fault And That Is Great News | Functional Friday

This is my Functional Friday episode where we focus on our health and wellness so we have the ability and capacity to pursue all we desire, and today we discuss the sensitive and actually volatile top...

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How We Do Business Is More Important Than What We Do In Our Business | Elliott Bisnow Part 2

How We Do Business Is More Important Than What We Do In Our Business | Elliott Bisnow Part 2

I’m back with Elliott Bisnow to walk through his personal values, motives, and habits in the key areas of life fulfillment so we can hear what has driven and does drive him to produce the massive Summ...

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How To Overcome Poor Social Calibration & Host Epic Events | Elliott Bisnow Part 1

How To Overcome Poor Social Calibration & Host Epic Events | Elliott Bisnow Part 1

We take a bit of a detour from pure self-help in this episode. I started off with the story of a guy who wanted to be an entrepreneur, yet had no idea how to be, and was as he said, “socially uncalibr...

29 Elo 20221h 4min

How To Feast On Fasting | Functional Friday

How To Feast On Fasting | Functional Friday

The title “How To Feast On Fasting” is meant to help us change our paradigm. Look, I adore food and eating. I’m generally always looking toward my next meal. I enjoy it so much I won’t waste the effor...

26 Elo 20221h 3min

Why Your Relationships Must Come Before Your Beliefs | with Tom Ziglar - Andy Norman Part 3

Why Your Relationships Must Come Before Your Beliefs | with Tom Ziglar - Andy Norman Part 3

Series wrap up on Andy Norman and his book, Mental Immunity. Here I bring on my frequent co-host, Tom Ziglar, CEO of Ziglar and son to Zig Ziglar, to talk about this concept of how we view our beliefs...

24 Elo 202255min

How To Discern An Idea’s Value By Asking If It’s Useful And/Or True | Andy Norman Part 2

How To Discern An Idea’s Value By Asking If It’s Useful And/Or True | Andy Norman Part 2

I’m back with Andy Norman to walk through his personal values, motives, and habits in the key areas of life fulfillment so we can hear what has driven and does drive him to help us create mental immun...

22 Elo 202244min

Case Study: A New Lease On Life | Functional Friday - Dan Miller

Case Study: A New Lease On Life | Functional Friday - Dan Miller

I have a story for you. A case study of health turnaround and success for you. Dan Miller is the bestselling author of “48 Days To The Work You Love” and a prolific writer, speaker and coach. However ...

19 Elo 20221h 4min

Strengthen Your Beliefs By Considering Other's | Andy Norman Part 1

Strengthen Your Beliefs By Considering Other's | Andy Norman Part 1

I grew up with very strong beliefs and I viewed being resolute and concrete in them as a strength. In our culture today we see this played out every moment of every day as the media pits one side agai...

17 Elo 20221h 10min

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