722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(1646)

What We Learned From Our Regrets

What We Learned From Our Regrets

Following up from my conversation with Dan Pink regarding the message in his new book, “The Power of Regrets”, Tom Ziglar and I went through the exercise of listing out some of our regrets and what we...

24 Helmi 202255min

How To Leverage Our Regrets | Dan Pink

How To Leverage Our Regrets | Dan Pink

#969: “No regrets” is an American slogan along with “No Fear” and “Just Do It.” Yet more often than not we don’t just do it, having no fear is psychopathic, and having no regrets means you have no sor...

21 Helmi 202251min

The Perfect Start, And Prep For Human Engagement

The Perfect Start, And Prep For Human Engagement

#968: Tom Ziglar is a very sought after speaker and as he just returned from one engagement and was preparing for another and talking to me about the topics, I asked him to have a conversation with me...

16 Helmi 202245min

Your Calling Is Not One Role | Dan Miller

Your Calling Is Not One Role | Dan Miller

#967: I wanted to talk about calling. I keep seeing people get wrapped up in trying to find…feeling they must find, this elusive, one-thing, holy grail calling on their life and I wanted to relieve th...

14 Helmi 202258min

Serving Is Not A Zero-Sum Game

Serving Is Not A Zero-Sum Game

#966: Anyone listening to this show is interested in giving and serving people. This is where we find our greatest fulfillment of purpose. We serve our families, friends, and everyone we can through o...

9 Helmi 202254min

Making Your Goals and Habits Fun | Breanna Brown Keen

Making Your Goals and Habits Fun | Breanna Brown Keen

#965: I’m back with actress and personal development leader, Brianna Brown Keen and we walk through her personal habits for success. Brianna is a paid performer, so no matter what, she has to show up ...

7 Helmi 202247min

Your Character Is How Others Experience You

Your Character Is How Others Experience You

#964: What attributes distinguish you as an individual? We all judge ourselves by our intentions, while everyone else judges us by how they experience us. We don’t like that word. Judge. But we all do...

2 Helmi 20221h

Artists Can Be More Powerful Than Politicians | Brianna Brown Keen

Artists Can Be More Powerful Than Politicians | Brianna Brown Keen

Power and influence is an interesting thing to ponder. Today, who has more power? Politicians or people in the media? Former actor and now literally top podcaster, Joe Rogan, may have more individual ...

31 Tammi 20221h 6min

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