722: Why you want to market to qualified people

722: Why you want to market to qualified people

Do you have a product or service? Are you good at selling it? Between those two things is marketing. Getting interested parties in front of you. Key in on “interested”. Most of today’s marketing casts a very broad blanket out into the digital world and hopes to find the right people. Zig Ziglar referred to that as pursuing “suspects”. He was fond of “prospecting”, where you pursue people you know are interested in what you have to offer, based on three measurements or as Tom Ziglar says, “qualified” people. In this show we listen to a four minute message from Zig on prospecting, then I asked this question, “What type of marketing works best for your business?” (and what is your business?) Tons of responses. Tom Ziglar and I talked through a bunch of them to bring you a great crash course in what you can be doing to appropriately prospect and have more or the RIGHT people to sell to. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How To Get Your Beliefs Working For You And Not Against You

How To Get Your Beliefs Working For You And Not Against You

#938: Tom Ziglar recently quipped during a recording, “Do my core beliefs limit or unleash my potential?” It stopped me, as the question itself flips our paradigm. We inherently think our beliefs are ...

3 Marras 20211h

Have Meta Awareness of Your Mind | Amishi Jha’s Habits

Have Meta Awareness of Your Mind | Amishi Jha’s Habits

#937: I’m back with neuroscientist Dr Amishi Jha who schooled us on the power of our attention and what we give it to, in episode 935. This time we talk through her personal habits for success. As you...

1 Marras 202121min

Admit To What You Are Good At And Still Be Humble

Admit To What You Are Good At And Still Be Humble

#936: I asked the Ziglar audience this question, “If I asked you to tell me the positive attributes of someone in your life whom you like and respect, you'd easily do it. However, if I asked you to ra...

27 Loka 20211h 1min

How To Control Your Attention, Which Is Your Power | Amishi Jha

How To Control Your Attention, Which Is Your Power | Amishi Jha

#935: Dr. Amish Jha is a professor of psychology at the University of Miami. She serves as the Director of Contemplative Neuroscience for the Mindfulness Research and Practice Initiative. Dr. Jha’s wo...

25 Loka 20211h 5min

Frequent Steps Beat Occasional Leaps

Frequent Steps Beat Occasional Leaps

#943: Zig shares with us that while earthquakes and hurricanes get all the press, much more damage is done overall by termites, who take such small bites we can’t even detect it with the human eye. Bu...

20 Loka 202152min

Be Selfish And Make The World A Better Place | Monty Moran’s Habits

Be Selfish And Make The World A Better Place | Monty Moran’s Habits

#933: I bring you the habits of former Chipotle co-CEO, Monty Moran. As you hear in the intro, he provides a significant perspective on the concept of what we’d say is doing the right thing, but relat...

19 Loka 202147min

Be Known For Something

Be Known For Something

#932: Look at all the people you follow and let influence you. They are known for something specific, but so often in our business and personal pursuits, we miss this point. It doesn’t mean that thing...

13 Loka 202151min

Connect Your Company Mission To Your Employee’s Personal Mission | Monty Moran

Connect Your Company Mission To Your Employee’s Personal Mission | Monty Moran

#931: In this episode I’m joined by Monty Moran, former Co-CEO of Chipotle. He joined them when they had 8 stores and left after there were over 2,500 and their valuation grew from a few million to $2...

11 Loka 20211h 24min

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