Episode #10: Customer Journey Retargeting with Shoelace

Episode #10: Customer Journey Retargeting with Shoelace

Brands are needing to adapt to the reality of new times in the ever-changing landscape of marketing to customers. We chat to Reza Khadjavi co-founder and CEO of Shoelace. Shoelace is an app that believes ad experiences should be more engaging by telling a story which builds an emotional connection to create loyal customers.

As Generation Z enters the workforce, brands need to be smarter in how to engage with customers. Reza chats about how as a startup they continually talked and listened to customers to build their concepts that lead to their philosophy of how ad retargeting should be done.

Special Guest: Reza Khadjavi.

Sponsored By:

Links:

  • Shopify — The ecommerce platform made for you
  • Milk Bottle Labs — Ireland's No.1 Shopify Experts
  • Shoelace — Create memorable experiences that build brand equity and increase revenue with Customer Journey Retargeting.

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Episode #113: Shopify vs GA4: Why Your Revenue Numbers Don't Match

Episode #113: Shopify vs GA4: Why Your Revenue Numbers Don't Match

Shopify says one number. GA4 says another. Which one do you trust?Kevin McLaughlin, founder of SlideRule Analytics and the builder behind one of Shopify's most installed GA4 apps, explains where the g...

6 Loka 28min

Episode #112: Turning Shopify Support Tickets Into Revenue

Episode #112: Turning Shopify Support Tickets Into Revenue

Every Shopify merchant knows the email: 'I ordered the wrong size - can you change it?' Hamish McKay got thousands of them a month running customer experience for a large merch operation, so he built ...

11 Syys 25min

Episode #111: Formulating the perfect brand on Shopify

Episode #111: Formulating the perfect brand on Shopify

In a supplement market bursting at the seams, science beats hype every time. On this episode, we're joined by Dr. Daniel Jones, formulation expert and co-founder of At One - a brand he recently brough...

21 Heinä 29min

Episode #110: Is AI really driving a search change across Shopify stores?

Episode #110: Is AI really driving a search change across Shopify stores?

Keith sits down with Dan Kavanagh from Ignition Search to unpack how AI is reshaping SEO. They cover the challenges facing ecommerce stores today and how merchants can adapt. A must-listen for Shopify...

23 Kesä 29min

Episode #109: From WordPress to Shopify Podcast: Inside Babyboo.ie's Replatforming Journey

Episode #109: From WordPress to Shopify Podcast: Inside Babyboo.ie's Replatforming Journey

In this episode, Vicki O’Callaghan, owner of Babyboo.ie, joins us to unpack her brand’s transition from WordPress to Shopify. Like many scaling Irish e-commerce businesses, Vicki reached a point where...

27 Touko 23min

Episode #108: Revolutionising E-commerce Marketing with AI by ASK BOSCO

Episode #108: Revolutionising E-commerce Marketing with AI by ASK BOSCO

John Readman, CEO and Founder of Ask Bosco, joins Keith to share his vision for transforming e-commerce marketing through AI-powered intelligence. With his extensive background in digital marketing, J...

7 Elo 202528min

Episode #107: Navigating the European Accessibility Act with Vially.io

Episode #107: Navigating the European Accessibility Act with Vially.io

In this episode, Keith Matthews and Andrew Power from Vially discuss the European Accessibility Act. They cover its implications for digital businesses, comparing it to GDPR, and highlighting accessib...

8 Heinä 202520min

Episode #106: Why Size Matters on the Shopify Platform

Episode #106: Why Size Matters on the Shopify Platform

Accurate sizing can be a game-changer for online fashion and apparel brands. Lauralynn Drury of Kiwi Sizing shares the power and return from a simple Shopify app.Sponsored by:ZapietThe Point of Sale S...

17 Maalis 202528min

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