Experimarketing Episode 4: Data-fied with Polk
Experimarketing28 Tammi 2021

Experimarketing Episode 4: Data-fied with Polk

On this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that making informed decisions is more important, now than ever before, due to the COVID-19 pandemic and the need for dealers to run "lean and mean;" eliminate the waste! Joe shares how Polk Automotive Solutions can turn your advertising campaigns from zero to hero and how the team at Polk makes this data accessible to dealers. Joe also teases some new Polk Automotive Solutions tools coming out in the not too distant future that will make this data even more accessible to dealers; you heard it here first!

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Experimarketing Episode 28: Website Clicks?! They're Still Clickin'

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Experimarketing Episode 27: No Inventory? No Problem.

Experimarketing Episode 27: No Inventory? No Problem.

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Experimarketing Episode 26: Making It Our Business

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Experimarketing Episode 25: Make It Sticky

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Experimarketing Episode 24: Online, Offline & Everything In Between

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Experimarketing Episode 23: Untapped Audience

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Experimarketing Episode 22: We Have Problems...

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On this episode of Experimarketing, Colin and Matt are joined by Ilana Shabtay, Director of Marketing for AutoLeadStar and Co-Host of the InsideAuto Podcast, about the pain points in the automotive sp...

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Experimarketing Episode 21: Going Loco for Local

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