34 - Three things social media accounts need to attract, compel and covert followers and increase online business sales

There are three crucial things that your social media accounts must have in order to attract, compel and convert your online followers and increase online business sales.

In this week's episode:

• Your social media profile (both on personal accounts and business accounts!) must have a current profile photo.
• Your profile does not have to include a professional headshot--but it needs to be professional enough.
• Lead with whatever you're known for and make sure the info. is current.
• Make sure that all of your content (text, image, video, livestream, story, etc.) is valuable information that your audience wants.
• To identify your target audience, feel free to reach out with a DM on social media or email me at listener@bonnielfrank.com.
• You must know your Ideal Client Avatar in order to know your target audience.
• The more you engage on social media, the more you're training the algorithm that you want to see more of that person's content.
• Poll your audience in a Facebook post or Facebook or Instagram story to find out what they want you to do more or less of online.
• Ask your audience on a livestream or do a quiz on Instagram stories to find out what your audience wants.
• Survey your audience via a survey link that you provide them through email.
• Include YOU in each of your social media posts. You should seem the same on and off of social media, in your photos and in person, etc.
• People buy from you because OF you.
• All of my "tools of the trade" (business, podcasting, livestreaming and self care) can be found on my website: https://www.bonnielfrank.com/pages/tools.

Mentioned in this episode:

• Rode microphone
• Rode pop filter
• Rode boom arm
• Rodecaster Pro
• collagen
• flaxseed
• chia seeds

This week's challenge:

Needing some "next steps" for your business success? Check out the Next Steps mini-course and get the blueprint for exactly what you need for business success! To check out the Next Steps mini-course: http://bit.ly/nextstepsmc

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