4: Can Small Farms Reclaim Agriculture In The Tech Age? | Pete Russell

4: Can Small Farms Reclaim Agriculture In The Tech Age? | Pete Russell

In this episode, we speak with Pete Russell, founder of Ooooby, an online platform helping growers to increase sales, simplify packing, and optimize deliveries. We go deep into understanding our current food system, exploring how we got here and where we are going. We explore the history of food shopping, shifting consumer behavior post-covid, innovative business models, and why Pete believes we are at the beginning of a new paradigm in our food system.


Ooooby: https://www.ooooby.com/


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Sponsors

Bootstrap Farmer ⁠https://www.bootstrapfarmer.com/⁠

Market Gardener Institute https://themarketgardener.com/courses⁠

Use promo code podcast15 for 15% off these select courses:

  • Mastering Greenhouse Production

  • 8 Most Profitable Crops

  • Season Extension Strategies

  • Market Gardening & Organic Farming for Beginners

  • Winter Farming Strategies


Timestamps

[2:01] Intro

[3:06] Pete's mission to put small-scale back at the heart of the food system

[6:04] How Ooooby helps farmers sell online / customer shopping experience

[11:15] Supply chain deep-dive

[14:01] Impact of 2008 financial crisis on the food system

[18:01] How the 1990 Australian recession influenced Pete to play outside the system

[25:22] How COVID-19 shifted consumer behavior toward online shopping and local food sourcing

[35:29] How new tech is allowing small farms to compete with industrial agriculture

[43:33] Story of Soul Farm

[49:29] How online shopping is bringing a new demographic to local food

[54:30] Centralized v. Decentralized food system

[56:18] Ooooby's innovative ownership model

[1:03:46] Hidden downside of democratic/cooperative business models

[1:12:18] How to get started with Ooooby

[1:21:40] Ooooby features; automatic packing lists, automatic delivery routes, online shop front etc.

[1:28:22] Society is at a turning point, have we gone too far?

[1:31:10] Concept of 'home' and its deeper societal meaning

[1:34:49] The Sovereign Individual by James Dale Davidson & Lord William Rees-Mogg

[1:35:50] Importance of family


Links/Resources

Market Gardener Institute: ⁠https://themarketgardener.com⁠

Masterclass: ⁠https://themarketgardener.com/courses/the-market-gardener-masterclass ⁠

Newsletter: ⁠https://themarketgardener.com/newsletter⁠

Blog: ⁠https://themarketgardener.com/blog⁠

Books: ⁠https://themarketgardener.com/books⁠

Growers & Co: ⁠https://growers.co⁠

Heirloom: ⁠https://heirloom.ag/⁠

The Old Mill: ⁠https://www.espaceoldmill.com/en/⁠


Follow Us

Website: ⁠http://themarketgardener.com ⁠

Facebook: ⁠http://facebook.com/marketgardenerinstitute⁠

Instagram: ⁠http://instagram.com/themarketgardeners⁠


Guest Social Media Links

IG: https://www.instagram.com/oooobyhq/

X: https://twitter.com/Ooooby

FB: https://www.facebook.com/oooobyuk/

LinkedIn: https://uk.linkedin.com/company/ooooby

Website: https://www.ooooby.com/

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54: How To Stop Fighting Nature & Grow A High-Yield Orchard | Permaculture Orchard Design with Stefan Sobkowiak

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In this episode, we sit down with Stefan Sobkowiak, permaculture educator and renowned Youtuber at The Permaculture Orchard, to explore how to design and manage holistic, diverse agricultural ecosyste...

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53: How To Make Any Soil Amazing With Cover Crops: Grow Your Own Fertility! | JM Fortier

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In this solo episode, Jean-Martin Fortier reveals the ultimate secret weapon for healthy soil and high-yield market gardening: cover crops and green manures. While beginner market gardens often focus ...

16 Heinä 37min

52: Why We Should Be Feeding Ourselves With TREES: Nuts, Forests, And The Future Of Food | Elspeth Hay

52: Why We Should Be Feeding Ourselves With TREES: Nuts, Forests, And The Future Of Food | Elspeth Hay

In this episode, we sit down with Elspeth Hay, Cape Cod journalist and author of Feed Us with Trees, to explore how we can solve our collective separation from nature through the power of tree crops. ...

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51: How This Alaskan Farmer Makes 85K On JUST Storage Crops (With 49% NET!) | Sam Knapp

51: How This Alaskan Farmer Makes 85K On JUST Storage Crops (With 49% NET!) | Sam Knapp

In this episode, we sit down with Sam Knapp, an Alaskan grower and author of Beyond the Root Cellar, to explore what it means to solve the biggest gaping hole in the local food system: winter food sec...

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50: Why This Top New York Chef Is Dreaming Of Farming | Caroline Hahm

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In this heartfelt episode, we sit down with Caroline Hahm, chef at Di An DI restaurant in Brooklyn NY, to explore the beautiful intersection of professional kitchens and sustainable farming. We dive i...

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49: Is Social Media Over Romanticizing Farming? (Or Is That Actually A Good Thing?) | Jessica Paige @Jessithefarmer

49: Is Social Media Over Romanticizing Farming? (Or Is That Actually A Good Thing?) | Jessica Paige @Jessithefarmer

In this episode, Jean-Martin and Chris sit down with Jessica Paige of Adama Farm to discuss her journey from university student to first-generation regenerative farmer and influencer. Jessica explores...

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48: Eating Seasonally & Local: Why It Matters More Than Ever | JM Fortier

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In this solo episode, Jean-Martin Fortier celebrates his 48th birthday by reflecting on his 24-year journey as a market gardener. He revisits the foundational influence of Eliot Coleman’s The New Orga...

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