Ep. 207 - Chris Smith: Did you ever wish you were them? Your Heroes?

Ep. 207 - Chris Smith: Did you ever wish you were them? Your Heroes?

"We all lived through it. But one fun or interesting realizations I came to in reporting the book was... Can we curse on your podcast?" "Yeah. Anything goes." "... Is just how much shit happened in the world between 1999 and 2015." Chris Smith is the author of The New York Times bestseller, "The Daily Show (The Book): An Oral History as Told by Jon Stewart, the Correspondents, Staff and Guests." He interviewed 144 people, including the host Jon Stewart, Craig Kilborn, Steve Carell, Stephen Colbert, Samantha Bee and so many other people. "You know, Jon Stewart's a guy who had an upper-middle-ish class upbringing in New Jersey, went to William and Mary, came into comedy sideways. He wasn't sure exactly what he was going to do after college." I needed to know how Jon Stewart did it. How he redefined Late Night. How he broke out and rose to the top of comedy. And how he used humor to disrupt it all - mainstream media, mainstream politics, the news. "He would wear the same thing in the office everyday: a pair of work boots, a pair of chinos, the same t-shirt, the same Mets hat. And well, they'd rag on him about being a slob. There was-and not to get cheaply psychological-something Jon was communicating... He was simplifying a lot of the extraneous stuff and getting to work." Here's what I learned from Chris Smith about comedy, change and the combination that changed the world: 1) Ask the right questions Jon showed up every day and asked, "What was in the news? What's funny about it? What's our point of view?" Everyday, I ask, "Who can I help today?" It keeps me open to the day. It gives me a fresh perspective. That's part of reinvention. Always looking. Always starting over. Always asking, "What's missing here?" And then filling that gap. 2) Change the format Jon did a "Bush vs. Bush" segment. First you see a clip of Governor Bush talking about Iraq and saying, "We're not here to nation-build." Then you see Bush as president saying the complete opposite. "We're going to nation-build in Iraq." Jon didn't point out the hypocrisy. He could've. But that wouldn't have been funny. Instead, he played dumb. He pretended he didn't know it was the same person contradicting himself. That's what made it funny. He removed knowledge from the situation. And got the attention of millions. Eventually, making real change. They even had an effect on some big issues. "They made an eight or nine-minute mock detective movie. They took one veteran and tried to trace his paperwork through the Veterans Administration. They kept running into ridiculous roadblocks, but it was also moving. It gave you a sense of how much this guy was going through to get medical care," Chris said. "That ended up shaming the Veterans Administration and changing a lot of those rules and regulations." He also transformed media. "Loosely," Chris says. But, in old media you couldn't find the truth like you can today. It would take weeks of research. Now with the Internet you can search and find anything. And turn it around in 24 hours. Chris talked to Anderson Cooper. He said the mainstream media world was always aware of "The Daily Show." They didn't want to get made fun... "And, inevitably, you did." 3) Ignore the traps "You've got, in many cases, a lot of ambitious, competitive, eccentric people," he said. "You put them in a room and give them a deadline and that can lead to a lot of clashes." But Jon didn't get stuck in the trappings of show business. Which is easy to do in any career. But if you use your idea of how things could be to fuel creation, you get a leg up. You get "The Daily Show." 4) Live in two worlds "What about when you were writing the book? Did you ever wish you were them? Did you ever feel like, 'I'm covering them, but I want to be them'?" I knew my answer. And Chris's answer was more or less the same.... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(1378)

Ep. 225 - Ryan Deiss: College is Irrelevant. THIS is How You Make a Better Future

Ep. 225 - Ryan Deiss: College is Irrelevant. THIS is How You Make a Better Future

Over the past five years, I've seen Ryan Deiss rise from a quality entrepreneur to one of the biggest names in Internet marketing. He's the founder and CEO of DigitalMarketer and anybody in the internet marketing space knows Ryan Deiss. He emailed me at 4am. He said, "I realized the promise that was made to millenials-- the same one that was made to me, and probably the same one that was made to you-- "Go to college. You'll get a good job," simply isn't true anymore."  The old promise is no longer true. But there's a new promise.... We're going back to a society where mastery matters. And grades don't.  But still....most parents want to send their kids to college. Have them waste the four years, and even the money. Get into debt. "It will pay off," they think, even though the data shows incomes for people ages 18-35 have been going straight down for 25 years. So how do you grow? Invest in yourself.  Shortcuts -   [7:42] - People say you go to college to learn how to be an adults. "The best place to learn to be an adult is to go and get a job," he said. "You can socialize around peers in the workforce. I met my wife in college. I'm thankful for that, but I think to call your first couple of years college the place where you learn to be an adult is mildly absurd."  - [17:45] - Ryan told me the top two things he looks for when hiring a candidate... and it's not a college degree. - [18:07] - Learn how to add value and move up in any job. - [25:18] - Ryan has four kids. Sending them to college would cost over a million dollars. But he said he would do it. But he has a few conditions: they have to get a job or internship. They need to test the market. And see if that's really the right fit for their lifestyle. Hear Ryan's advice on how to go through college the right way. - [28:44] - "I think if we acknowledge that a college degree is not a prerequisite to success or happiness in life than we will not as parents, or as kids, or as educators, or as employers, determine that it is a necessary requirement," Ryan said. We talked about the financial burden on kids and parents. It's not the best decision to go to a "four-year-long summer camp to find yourself." There are other options. - [32:21] - One alternative is an internship. Or apprenticeship. "I believe business owners like myself, like you, (people who hire people), I believe we should carry more of the burden of education on our backs," Ryan said. "If we're willing to make that investment, we'll recruit and retain some of the smartest people in the world." I was confused. "What do you mean by burden of education?" I said. "Will you take actual time and money to be part of someone's educational process?" He said "yes." -- Hey James here. Thanks so much for listening. If you like the show, subscribe! I have a new episodes every week.   ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Huhti 201739min

Ep. 224 - Dave Asprey: Live Like a Biohacker (Activate Untapped Brain Energy, Work Smarter & Think Faster)

Ep. 224 - Dave Asprey: Live Like a Biohacker (Activate Untapped Brain Energy, Work Smarter & Think Faster)

Dave Asprey is the creator and bestselling author of "The Bulletproof Diet." He biohacks health. And discovers innovative ways to live longer, lose weight, increase brain function and evolve better. My brain isn't hacked (yet). So I needed to talk to Dave. We did a podcast and I asked him "how do you evolve better?" Shortcuts: - [14:00] - Energy is scarce. We get tired. So I asked Dave what he does specifically to enhance his energy levels? - [21:40] - Aging is scary... Dave told me what he takes every day to slow down the aging process. This is importance because the environment is affecting how we age. We live in WIFI dense areas. We're constantly stressed. Our diets fluctuate and so on. "We call it aging. Over time, your ability to power your body goes down, and that doesn't have to happen. It is within your control to fix it," he said. "You can tell the battery in your body to recondition itself and you can give it a better power source. Or you can let it slowly grind down..." - [39:50] - I never know what to eat. Once time I went on an all fruit diet. Another time I fasted for three days and passed out while playing ping pong with friends. Dave told me what to eat and what to avoid. He even told me which foods are worse than cigarettes. - [44:40] - "I like to go all in," Dave said. He told me exactly what he does from the moment he wakes up. - [53:00] - I asked Dave, "What do we do to evolve better?"  He told me how to take charge of your body and manage stress.   -- Hey James here. Thanks so much for listening. If you like the show, subscribe! I have new episodes every week.  ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Huhti 20171h 48min

Ep. 223 - Scott Steindorff: The Search For Your Own Authenticity

Ep. 223 - Scott Steindorff: The Search For Your Own Authenticity

The cocaine made his throat close. "I was about to die". He wanted to be an actor. He wanted to be creative. He had dreams. And working real-estate for his father wasn't one of them. "I didn't want to come down," he said. "Why'd you do it?" "I really wasn't happy with myself," he said. "I believe it was because I wasn't my authentic self doing what I really wanted to do in my life." "Nepotism got me the job." And it was killing him. He was suffocating. Now Scott Steindorff is the producer of "Empire Falls," "Chef," (one of my all time favorite movies), "The Lincoln Lawyer," "Love in the Time of Cholera," and more. He's worked with Paul Newman, Jon Favreau, Robert Downey Jr., Matthew McConaughey, Scarlett Johansson, the list goes on. The other day he called me, a few days after we shot the project, to tell me about brand new projects he was working on  that were different than anything he had done before. He is constantly testing the limits of his creativity. I wanted to know how he became his "authentic self." How did he go from being depressed and self-medicated to a successful and happy movie producer? I wanted to know because I don't think we ever really know. I think part of self-awareness is never quite getting there but always moving (hopefully) in the right direction. And creativity is something that needs to be  constantly reinvented. Once creativity stays the same, it is no longer creative. Scott found a way to constantly be creativity. I want to learn how. "It's not easy at all," he said. "You have to do the leg work." "What's the leg work?" I asked Here's what he said:   Step 1: FIND OUT WHAT YOU'RE CRAVING These are the two types of cravings: a) Depletion: Your body needs something. It can be water, a vitamin or mineral or a change. That's where reinvention comes in. b) Addiction: I felt powerless. I was addicted to money. More was never enough. Then I left Wall Street. Because they were the supplier. Scott wanted euphoria. He craved it. "I grew up wanting to be a skier and an actor and here I was in an office making money," Scott said. "I started craving that feeling of euphoria and excitement and passion for life." So he started doing cocaine. "Nobody knew I had a problem," he said. " I would do it by myself. So when I checked into rehab, it was a shock to my family." The patients had to drink some type of alcohol until they threw up. "By the second day, I said to the doctor, 'This isn't working for me. I'm a cocaine addict not an alcoholic." He thought they'd try something new. He thought they'd help. No. "Well... leave," the doctor said. "There was a shift in my consciousness. I went to my room. I cried uncontrollably for 24 hours. All the stress and pressure left me and from that moment on I haven't used for almost 33 and a half years." "What do you mean the stress left you?" I said. I couldn't imagine. He told me it just left. No explanation. He just saw his own choice. And he took it. I think most people don't know what they really want in life. We talked about adapting. And I said it seems like you have to surrender and be okay with the changes...  even while you're depressed. "Isn't depression a lack of your expression?" he said. I never thought of it that way. Maybe I'm filling one need with sand when I really crave water.   Step 2: ASK QUESTIONS I'm not in a 12-step program, but I want to understand who I am as my authentic self. So I asked what can I do right now? "Ask yourself questions," he said. "How Am I feeling? How do I feel about myself, do I love myself, am I feeling less than? Do I feel guilt?" "But what if you're lying to yourself?" "You can't lie to yourself," he said. "You're just denying the truth. If you're listening to this, it's coming to the surface. Don't push it down."   Step 3: ACT IT OUT It's easy to come up with ideas. It's harder to act on them. I always say, actions are more important... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Huhti 20171h 48min

Ep. 222 - Ryan Holiday: The Essential Question: How To Live A Good Life

Ep. 222 - Ryan Holiday: The Essential Question: How To Live A Good Life

I tried to ruin Ryan Holiday's life. Fortunately, I failed. I told him to start an agency, build it up, sell it for 10 million dollars and THEN start writing books. "It's a good thing you didn't listen to me," I said. But I was wrong. It turned out he took my advice. "It made me super unhappy and it cost me a bunch of friendships," he said. "But it's not your fault. I know there are a lot of things that could make me money, but what I really like is writing. That's what I want my life to be." "So what if you don't know what you want your life to be?" I asked. "What should you do?" "That's the essential question," he said... A) SELF-WORTH IS NOT NET-WORTH Most writers die penniless. I can't think of a profession where I can name as many suicides as writing. I'm jealous of the people who don't write actually. Making business deals and going to work is so much more profitable than trying to tear your soul apart and put words on a piece of paper most people won't read. There's only one writer in history to become a billionaire. (J.K. Rowling, if you're reading... come on my podcast!) So why does anyone do it? I don't know. I do it because it's what I would do if I had nothing again. It's what I would do with everything. It's the one thing that makes me feel like I am going places without moving. B) VICTIM OR HERO Everyone wants to be the hero of their own story. I do. But I chose victim for years. I lost everything and I wanted the world to pick me back up. I'm not mad at the world for leaving me on the floor. I'm grateful. Because it let me pick myself up. It let me choose myself. "Stoicism is a practical philosophy and it works," Ryan said. "Define 'works'." "At its core, it says you don't control the world around you. You control how you respond to the world around you." He told me about the two most prominent practitioners of Stoicism. One was Marcus Aurelius, a Roman emperor. He had all the power in the world. His favorite Stoic was a slave, Epictetus, who was banished from Rome by a past emperor. "You have extreme wealth and power using the philosophy, and it's helping them," Ryan said. "And then you have extreme adversity, difficulty and powerlessness using the philosophy and it's helping them. To me, that's working." C) LOOK FORWARD TO THE BAD THINGS People are losing their jobs. And they're afraid. I asked Ryan if the Stoics have a practice for fear. He said, "The Stoics call that amor fati, which in Latin means 'a love of fate...' You look forward to the bad things because they were made just for you." D) MAKE YOUR JOB IRRELEVANT This is the key to all advancement in life. Make your job irrelevant. Burn the bridges behind you. "You should be trying to make your job or your role irrelevant because what you're actually proving is that you know how to do things, you know when something is working, and you're able to come up with the next thing," Ryan said. "When an employee comes to you and says, 'I know my job was to run this marketing department, but over the last 6 months I've automated X and Y. I've hired someone who's incredibly talented, sales are up X percent and I don't have that much to do.' Your boss doesn't go to their boss and say, 'Well how do we get rid of James?" They go, "James is f**king killing it.'" "That's how you work through or up an organization," he said. "No one says, 'Your book was so amazing Ryan, we don't need anymore books from you.' They go, 'What are you writing next?'" E) DON'T BE AN ADDICT I was listing the pillars of Stoicism. I wanted to know if I understood. So I said, - Integrity, (universal integrity, for example: never lie to get what you want) - Fairness (Help the people around you. Even if it hurts you. If it helps someone more than it hurts you, it's just.) Then Ryan jumped in. "Temperance," he said, which means don't be an addict to some other force. Don't be an addict to anything. F)... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Huhti 20171h 34min

Ep. 221 - Tucker Max: The Difference Between People Who Succeed and People Who Don't

Ep. 221 - Tucker Max: The Difference Between People Who Succeed and People Who Don't

"You and I both know what happened to you 18 months ago," he said. "If you don't write about it, you will die as an artist." Tucker's sold over 3 million copies of his books. I know I'm going to have to listen to him. Maybe later. ----- I've known Tucker many years. I can safely, say, I've been in the trenches with Tucker. We've both started businesses since then, published books, invested together, and cried (well, I did) together since we've met. In one of the worst personal disasters of my life, Tucker was there. He was there for the beginning, middle, and end. I always ask myself 'who is in my scene'? What's a Scene? I consider it: - the people I learn from - the people who I can count on - the people who challenge me to work harder and rise to my potential (and I can do the same for) - the people I can call when I am confused or troubled, and the people who are there for me no matter what. Ask yourself: Who is in your scene? --- Without a scene, it is much harder to succeed. Ask Steve Jobs, Elon Musk, Jack Kerouac, Andy Warhol, Sara Blakely and many many others who have risen to the top of their fields throughout history. Tucker and a few others have been in my scene for years. So I visited him. Talked reinvention, writing, and his current business success. Here's the top five things I learned: A) THE DIFFERENCE BETWEEN PEOPLE WHO SUCCEED AND PEOPLE WHO DON'T "No one has ever replicated anything I did because they looked at the surface. They didn't actually understand the underlying input." "What do you mean by input?" I asked. "People look at my writing and they say, 'I get drunk, I fall down, I yell curses... I'm going to write really arrogant things. Then I'll get the same attention Tucker Max gets.' But that never works." "I was opening my soul," he said. "I was being honest. Anybody trying to mimic me forgot the honesty part." That's the work. That's the input. "If you want to boil it down, people who succeed are worried about input. People who don't succeed are worried about output." ---- B ) DIFFERENT > BETTER Spaces are getting crowded. Anyone can blog. Anyone can make a youtube video. Self-publishing is growing. And they're handing out podcasts at all the major international airports. More and more people are getting creative. More creativity = more competition. So how do you stand out? Micro-tribes. "I'm talking about being different, which is not the same thing as being better," Tucker said. "When I started writing, I wrote emails for my friends and my only measurement for whether the emails were good or not was whether those nine guys thought it was funny. There was no arguing. If they did, it was good. If it didn't, it was bad." This reminded me of how Craig from Craigslist built his company. Started out with an email, with the sole intention of providing pleasure for his friends. Provide benefit for the few, and then you can scale to provide benefit for the many. Tucker found his micro-tribe. And it grew. Because his did this... --- C) TELL THE TRUTH People send me articles all the time, "Can you read this?". I read one the other day. "How to survive a breakup" But the author left out his story. Advice is autobiography. Don't give me advice from the mountaintop. Tell me the story of the struggle. Of how you were the very reluctant hero, who was called into action for better or worse, who climbed the mountaintop, who now has the knowledge. Your story is the only test: Are you original? "I'll give you a super simple trick to being original," Tucker said. "Tell the truth. The hard truth that everybody thinks and nobody says." --- D) ASK YOUR QUESTION Last week I did seven podcasts. I probably asked 1000 questions. So I asked Tucker, "What's the skill? How does one become a good writer?" He had one answer: Self-evaluate. Tucker asks himself three questions: Am I what I think I am? Am I who I want to be? Am I good at... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Maalis 20171h 40min

Ep. 220 - Matt Mullenweg: Do You Have Your Own Internal "Code"

Ep. 220 - Matt Mullenweg: Do You Have Your Own Internal "Code"

I have a rule. After every podcast, I write down 10 things I learned. I don't know if anyone else does this. Do you do this? Some people make illustrations. They send me what they've learned. It's a creation of a creation of a creation. A drawing of a podcast of someone's life.   But I broke my rule. It's been over a month. And my brain is digging for the lessons from my interview with the creator of Wordpress. I think I have Alzheimer's. Matt was 19 years old when he started Wordpress. It was 2003. Now Wordpress.com gets more traffic than Amazon.com.   The Wall Street Journal and The New York Times both use Wordpress. I use Wordpress.   I wanted to know if it's still worth the time and effort to make your own site. He said it is. That's how you break out...   "We're trying to revitalize the independent web," Matt Mullenweg said. He's 33 now. "It's not like these big sites are going anywhere. They're fantastic. I use all of them, but you want balance. You need your own site that belongs to you... like your own home on the Internet."   This is part of Matt's code. Not Wordpress's "code." Matt's like a robot. I mean that as a compliment. There are many signs of this: language, ability, he's very exact.   I had to interrupt. He was talking in code. And it was my job to translate.   He said, "If I send you a unit of work..."   "I don't mean to interrupt," I said. "I'm a little bit of an interrupter. So I apologize in advance, but you talk in a very code-like language... 'a unit of work.' How about 'a task?' That works as well."   He laughed. And thanked me for translating. The podcast continued.   He told me about his personal code (again, robot).   People have values. Geniuses and other advanced forms of life  have "code." So here's Matt's...  A) Measure what's important to you.   Matt wrote a birthday blog. He does this every year to measure what's changed. It lists how many books he's read over the past year, countries he traveled to and so on.   He's very specific.   It's a measurement of his personal freedom. He can see where time went. And if he chose himself. "You cannot change what you don't measure," Matt said.   So this year, I wrote a birthday blog.  B) Own the work you do "Other sites provide space," he said. "They provide distribution in exchange for owning all of your stuff. You can't leave Facebook or Twitter and take all of your followers with you."   That's why he recommends having your own website. It's yours. Not Facebook's. Not Business Insider's or Huffington Post's. It's yours.   When I first started jamesaltucher.com, I picked a template, posted a blog, shared a link on Twitter and within 3-4 minutes I had traffic.  C) Ignore concern Matt dropped out of college and moved to San Francisco when he was 20.   "Were your parents upset?"   "They've always been supportive," he said. "But they were concerned."   That didn't stop him. He had direction. And when you know where you're going, you don't ask for directions.   Sometimes I feel like I'm driving with the wrong address in my GPS. And Siri won't stop re-routing.   So what I learned from Matt: Reroute yourself as many times as it takes. Reinvent.   Put someone else's concern for your wellbeing on your gratitude list. But don't let it stop you. Don't let it get in the way of your code.  D) The myth of loyalty When Matt moved and started his first job, he made more than his dad did.   "I got an amazing salary," he said.   I kept wondering if his parents were upset. I don't know why.   "Were they upset?"   He said no. Again. But then he explained. "Learning spreads organically." And when he moved, it helped spark possibility for his dad.   "He worked at the same company for 26 or 27 years. He more than doubled his salary when he left. It made me so sad. I never want anyone to be in the situation my dad was in," he said. "He gave the loyalty of decades and they didn't... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Maalis 20171h 10min

Ep. 219 - Jessica Banks: Dare of The Day

Ep. 219 - Jessica Banks: Dare of The Day

She said, I am an introvert but had to develop tricks to fake being an extravert because of where I worked. I said, Do you think everyone in LA is an extravert? She said, I don't know. Maybe they are all faking. We were at a party. I had been sleeping but a friend called me up and said "you have to go this party three blocks away from you." So I did. Why? Because why not? Sometimes you know to say no. But to surrender to the moment, if nobody is getting hurt, sometimes you say yes. I went. It was crowded and I knew some of the people and some of the people I didn't. I didn't know her but we were introduced. "You have to ask her for [X} favor," the introducer whispered to me. But I never got around to the favor. I said, can you tell me some of the tricks? I asked because sometimes I feel I don't really know how to live and look like a normal person. Sometimes I like being home and writing and reading all day because that passes for human without me having to see, or touch, or talk to anyone. When I go outside, I often feel unhinged. Like I could float away. So I wanted to know. She didn't tell me at first. Please. Ok, she said, sometimes I would do what I call a "dare of the day". I would do something that I might be scared to do or was out of my comfort zone. I said, like what? She didn't want to tell me. Please. She squinted her eyes at my face then touched my cheek and rubbed her fingers together as if pulling something off my face. I would go up to people, strangers, and pretend to pull a wisp of hair off of their face. That would freak me out, I said. Both doing it and having some stranger touch my face. I would do all sorts of things like that. Ok, I said, I want to try this. Start me off. Tell me more or tell me what I should do tomorrow. She said, I can't. She made a motion with her fingers around her head the way people do when describing someone who is crazy. She said, Now that i've told you this your mind will start working on it. Tomorrow you will wake up and your body will know what to do. She told me the rest of her story, which was fascinating. Stay tuned for the podcast I hope she agrees to do. Then I went home. I woke up and I was upset about something that had happened earlier the day before. My friend Amy then had advice: go and eat pancakes and bacon and photograph it so I know you are eating. You have to prove it to me. I went. I ate. I photographed. Then my body knew what to do. I walked outside and there was a man and his daughter. I held up my hands with palms out, non-confrontational and said, "Good morning!" and they smiled and said good morning back. I started walking home. I saw a couple holding hands. Palms out, Good morning! And you [the girl] I love your blue hair. And you [the boy] I love your jacket. A pretty girl crossing the street. Good morning! She turned away and angled away from me as she walked past. I guess it might be taken the wrong way sometimes. Maybe it might not be attractive. I said to a guy opening up his store. Good morning! He smiled. Hey, good morning, guy. I said it all the way home. I got home. I didn't feel down anymore. The sun was coming in. I started to write. First I wrote the girl from the party and told her what happened. She wrote back (i'm going to paraphrase), don't record your dares. That's why I was hesitant to tell you the dares I did. Ok, other than this one, I won't. She said it will take a few weeks to figure out your boundaries on dares. Both personal and physical. She said, don't dare anyone else to do this. I didn't understand her reason. But maybe it would affect the way I did my own dares. SO DON'T DO THIS. I wanted to leave the party but I had one more question. What did you do after you were working in LA for so long as an assistant. She said, I went to get a PhD in Robotics at [best school in world for Robotics]. She laughed and I think she said, maybe that... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Maalis 20171h 27min

Ep. 218 - Debbie Millman: Create Identity then Impact

Ep. 218 - Debbie Millman: Create Identity then Impact

Ben (of Ben & Jerry's) was in the room. He needed a logo. Debbie Millman just started her agency. She was competing against the best ad agencies in New York City. She lost. So she moved on to Burger King. "Why do you think you lost?" "We didn't have insurance," Debbie said. "We didn't have the big, global brand experience to show them." "I'll never forget this," she said. "When we got to Burger King headquarters, we got into a fairly small elevator with the Senior Vice President of Market Research. The door closes. He looks at us and says, 'Don't get your hopes up.'" This is important. Because Debbie Millman never describes herself as an entrepreneur. But she's the perfect example. Entrepreneurship is about putting your all into something, getting rejected and going back into the next room.   Data is taking over. Data is replacing thinking and driving the direction of the future. Data sells confidence. And that's what the brands wanted. Burger King tried changing their logo 7 times in the decade leading up to Debbie's success. So she did focus groups. And studied eye-tracking on the original logo. "We wanted to know what people thought," she said. "We wanted to get a sense of why this was so beloved?" "People do not read first. First and foremost, they see color. Then they see numbers, then shape, and then, if you still have their attention and they understand what you put in front of them, then they will read." A logo is a message. Even if you don't read it. You can recognize logos visually without reading. Our brains know. Then we choose who we belong to. And that's our tribe. Debbie was changing the face of an iconic brand. And change causes fear, which strikes up all the stress hormones in our body. "In order for us to create an identity that was evolving from the original, we had to keep some of those iconic elements." You're original. As a baby, you were a blank canvas. No logo. No brand. No name. And no identity. Then you went to school and made friends and things happened to you. Someone asked me, "who will you always be? Who's James? When you're 4, 14, 24, 34, 44, 84, what parts of you will always be there?" That's what Debbie had to figure out with her brands. She did it with Tropicana, Star Wars, and eventually, she won Ben & Jerry's over too. But after all of this data, all of this color, all of this branding, at the heart of it is the essence of who you are. What is the logo of your heart.  Debbie figured out hers. And created her life around it. Figuring out who we are is the key to having an impact all over the world.  That's what Debbie taught me on this podcast. That's what I try every day to create in my own life.     ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Maalis 20171h 9min

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