Ep. 238 - Ryan Holiday: The Art of Making and Marketing

Ep. 238 - Ryan Holiday: The Art of Making and Marketing

Ryan Holiday, stop writing books that are just for me! With "Perennial Seller" you just answered an obsessive question I've had for years: What makes something, someone, some product, some art, withstand the test of time? What is the magic sauce? The secret formula? What makes something sell a million copies a year (music, art, books, products, etc)... forever? I want to know. I'll try my best to summarize our conversation and your book but people should buy the book for your 1000s of examples: BE COUNTERINTUITIVE If you write what everyone else is already thinking, then nobody needs to read your work, or use your product. They already have it. It doesn't matter if you are 50% better than anyone else. Nobody understands how to judge that except the experts in your field. And those experts don't care about you. They might even hate you. Create your own field. And be 1000% the best in that field. DON'T TRY TO COMPETE The 100th person who writes a "50 Shades of Grey" style book, or a disco pop EMD album can...MAYBE...get 1% of the audience. If you find an underserved audience, you can get 100% of it. There's an important side effect of this: IF YOU ARE DOING SOMETHING FOR THE MONEY...YOU LOSE. Because the rest of the world is competing for that dollar. Money is a side effect of creativity, quality art, creating something unique, and building your marketing into that art. VALIDATE THE IDEA Test out sample chapters. Release songs on YouTube. Keep iterating. Keep digging for your authentic voice. In comedy, it took Louis CK 20 years of telling jokes before he found his voice when talking about dating and parenting. Don't look for LOTs of fans at first. Look for the hard-core fans. The ones who will stick with you while you go on this crazy ride. The ones who will share. What my prior podcast guest, Kevin Kelly, calls "The One Thousand True Fans". DON'T GIVE UP IF YOU DON'T WIN ON DAY ONE Ryan told me that "Smokey and the Bandit" beat "Star Wars" at the box office the same weekend they both opened. I did not know that! It almost seems like blasphemy to me. John Grisham only sold a few thousand copies when he first published "A Time To Kill". Only much later did it sell millions. Catcher in the Rye had a slow start. Now sells a million copies a year. The best works of art and the best products have to fight the masses to find their right audience. But when they do, the audience will reward them. Write or create what is unique to you, find the 1000 true fans. The ones who are hard-core and love the value you bring. And serve that market over and over. That divides the winners from the non-winners. TELL A STORY THAT IS PERSONAL TO YOU "Choose Yourself" could have been another ranty personal development business book ("Blah!"). Instead I wove in a personal story of struggle and loss and pain. Pain that changed me and still does every single day to (hopefully) lesser extent. This is what makes a story both unique (it's my story) and universal (everyone experiences pain, everyone wants to solve it). Too many people play a persona ("my life is perfect so let me teach it to you") and that's inauthentic. TELL A STORY THAT RESONATES WITH EVERYONE Star Wars is a perfect example. It's the 'arc of the hero'. A boy who struggles, encounters problems, faces them, lives forever. I.e. Jesus. Krishna. Buddha. Star Wars is a sci-fi western (great example of "idea sex") where he innovated on the graphics but used a story that was basically "Focus grouped" for thousands of years. Thousands! So he stuck within the rules of a genre (actually several that he combined) but also made it uniquely his own. This is the key to successful art. Telling a story that is personal to you AND resonates with everyone is very difficult. It takes practice. It takes marketing. It takes listening. That's why these are the items that become perennial sellers. It's worth... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(1373)

James Altucher and Ryan Holiday: Let’s Make the News Up

James Altucher and Ryan Holiday: Let’s Make the News Up

This week, James Altucher interviews the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator Ryan Holiday., James and Ryan talk about what makes a book a best-seller, and how to market yourself and your work. Ryan tells us what it means to be a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can. And he does this better than anyone else... ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Tammi 201457min

Taking Back America

Taking Back America

James, the editor of the widely read letter, , and author of the new blockbuster hit, Choose Yourself,talks with Glenn "Kane" Jacobs.The Altucher Confidential ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Tammi 20141h 2min

James Altucher Live and Unplugged

James Altucher Live and Unplugged

James Altucher talks about his new best-selling book, .Choose Yourself ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Tammi 201422min

The Best Guest Ever

The Best Guest Ever

James Altucher proves to be one of our best guests as he and Porter Stansberry break down the markets. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Tammi 201438min

Why College Is a Waste of Money

Why College Is a Waste of Money

On James Altucher's first visit to Stansberry Radio, recorded back on August 9, 2012, he sets the stage for what's to come. For the very first time to give our audience a look into why we consider James one of the most interesting people we know. In this first show, he talks about why he believes college is a real waste of money. His analysis will get you re-thinking what you though you knew. ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Tammi 201424min

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