Ep. 238 - Ryan Holiday: The Art of Making and Marketing

Ep. 238 - Ryan Holiday: The Art of Making and Marketing

Ryan Holiday, stop writing books that are just for me! With "Perennial Seller" you just answered an obsessive question I've had for years: What makes something, someone, some product, some art, withstand the test of time? What is the magic sauce? The secret formula? What makes something sell a million copies a year (music, art, books, products, etc)... forever? I want to know. I'll try my best to summarize our conversation and your book but people should buy the book for your 1000s of examples: BE COUNTERINTUITIVE If you write what everyone else is already thinking, then nobody needs to read your work, or use your product. They already have it. It doesn't matter if you are 50% better than anyone else. Nobody understands how to judge that except the experts in your field. And those experts don't care about you. They might even hate you. Create your own field. And be 1000% the best in that field. DON'T TRY TO COMPETE The 100th person who writes a "50 Shades of Grey" style book, or a disco pop EMD album can...MAYBE...get 1% of the audience. If you find an underserved audience, you can get 100% of it. There's an important side effect of this: IF YOU ARE DOING SOMETHING FOR THE MONEY...YOU LOSE. Because the rest of the world is competing for that dollar. Money is a side effect of creativity, quality art, creating something unique, and building your marketing into that art. VALIDATE THE IDEA Test out sample chapters. Release songs on YouTube. Keep iterating. Keep digging for your authentic voice. In comedy, it took Louis CK 20 years of telling jokes before he found his voice when talking about dating and parenting. Don't look for LOTs of fans at first. Look for the hard-core fans. The ones who will stick with you while you go on this crazy ride. The ones who will share. What my prior podcast guest, Kevin Kelly, calls "The One Thousand True Fans". DON'T GIVE UP IF YOU DON'T WIN ON DAY ONE Ryan told me that "Smokey and the Bandit" beat "Star Wars" at the box office the same weekend they both opened. I did not know that! It almost seems like blasphemy to me. John Grisham only sold a few thousand copies when he first published "A Time To Kill". Only much later did it sell millions. Catcher in the Rye had a slow start. Now sells a million copies a year. The best works of art and the best products have to fight the masses to find their right audience. But when they do, the audience will reward them. Write or create what is unique to you, find the 1000 true fans. The ones who are hard-core and love the value you bring. And serve that market over and over. That divides the winners from the non-winners. TELL A STORY THAT IS PERSONAL TO YOU "Choose Yourself" could have been another ranty personal development business book ("Blah!"). Instead I wove in a personal story of struggle and loss and pain. Pain that changed me and still does every single day to (hopefully) lesser extent. This is what makes a story both unique (it's my story) and universal (everyone experiences pain, everyone wants to solve it). Too many people play a persona ("my life is perfect so let me teach it to you") and that's inauthentic. TELL A STORY THAT RESONATES WITH EVERYONE Star Wars is a perfect example. It's the 'arc of the hero'. A boy who struggles, encounters problems, faces them, lives forever. I.e. Jesus. Krishna. Buddha. Star Wars is a sci-fi western (great example of "idea sex") where he innovated on the graphics but used a story that was basically "Focus grouped" for thousands of years. Thousands! So he stuck within the rules of a genre (actually several that he combined) but also made it uniquely his own. This is the key to successful art. Telling a story that is personal to you AND resonates with everyone is very difficult. It takes practice. It takes marketing. It takes listening. That's why these are the items that become perennial sellers. It's worth... See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(1378)

844 - How to find the right innovations in the challenging time with Former President of Nintendo Reggie Fils-Aimé

844 - How to find the right innovations in the challenging time with Former President of Nintendo Reggie Fils-Aimé

What does it takes to take the famous but underperforming (at that time) company, Nintendo, elevate them and create a whole culture following behind them? And how to take a food court brand, Panda Express, and make them a national chain restaurant?In this episode, I was joined by Reggie Fils-Aimé, is an American businessman best known for being the president and chief operating officer of Nintendo of America, the North American division of the Japanese video game company Nintendo to talk about his new book, Disrupting the Game: From the Bronx to the Top of Nintendo.We explore Reggie's origin story, what makes him take up his role in Nintendo, how he turns Pizza Hut and Panda Express into a national chain, what's his philosophy when he faces any challenges, and more importantly, why does he likes to take up task and roles that are in the most challenging situation!We also talked about how he became the meme man, and gaming community!Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Touko 202258min

Idea List of the Day! - Things You Should Ignore in 2022

Idea List of the Day! - Things You Should Ignore in 2022

The news cycle is moving extremely fast, and most of the news doesn't affect our daily life at all, especially if Elon Musk is buying Twitter or not, or the process of the trial of  Johnny Depp vs Amber Heard!In this idea list of the day episode, we talked about the list that was created by Bill Bergemen on Things to Ignore in 2022!Check out the full list here: https://notepd.com/idea/10-things-to-ignore-in-2022-2159Or visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Huhti 202229min

843 - How Feeling Melancholy Can Boost Your Creativity with Susan Cain

843 - How Feeling Melancholy Can Boost Your Creativity with Susan Cain

Are you the person that has to feel happy all the time? Were you ashamed of yourself if you were feeling down and melancholy? Or are you the person that has to pick back up every time you feel down?Well, a study has shown that it's okay, and sometimes it's better to feel melancholy than feel positive!I invited one of my favorite authors, Susan Cain, the author of the bestsellers Quiet Journal, Quiet Power: The Secret Strengths of Introverts, and Quiet: The Power of Introverts in a World That Can't Stop Talking, on to talk about her new book, Bittersweet, How Sorrow and Longing Make Us Whole.In the episode, we talked about why people are more drawn to melancholy music, the differences between sadness and melancholy, and the benefits of feeling melancholy that including elevating your creativity. We also talked about ways to cultivate the feeling of melancholy!Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Huhti 202258min

842 - How to improve your critical thinking with Puzzles and Riddles with A.J. Jacobs

842 - How to improve your critical thinking with Puzzles and Riddles with A.J. Jacobs

Are you obsessed with puzzles and riddles? When is the last time, you picked up the paper, and start doing the crossword puzzle in them? When is the last time someone ask you a riddle, and you solved it in seconds! In this episode, my good friend, A.J. Jacobs, an American journalist, author, and lecturer best known for writing about his lifestyle experiments came on to talk to me all about puzzles and riddlers and his new book, The Puzzler! He expresses his love for puzzles and riddlers, and how solving puzzles also helps him with his critical thinking! He also told me the stories on his journey of writing the book, including one of the crazies ones where he entered a puzzle competition along with 50 other people!Listen to the episode, and if you like the episode, tweet us on Twitter and let us know what you think!Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Huhti 20221h 17min

841 - DIE WITH ZERO! with Bill Perkins (Re-Release).

841 - DIE WITH ZERO! with Bill Perkins (Re-Release).

The Tax Season has just ended! What would you do with your tax refund? Or if you had a couple of side hustles that have been making a ton of money, what would you do with all of your money?In this Re-Release Episode with Bill Perkins, an American hedge fund manager, film producer, and high stakes poker player, we talked about health vs wealth, cash vs experience,  and why should you die with zero!? We also talked about his book, DIE WITH ZERO!-----------------------What the heck? Is that Dan Bilzerian in the background? Where are you? Dan said "Croatia". How did you get there? "When you're with Bill, you can get anywhere!" Bill Perkins lives life large and plans to DIE with zero. "Experiences pay dividends forever. You remember experiences. You tell stories. They can lead to other experiences. Money only pays a dividend once a year. Coming here with my family and friends will pay dividends forever." Like everything else he does. "If you die with money in the bank then you wasted all those hours you spent making that extra money instead of enjoying the things you love to do." Health, Time, and Money, is all we have and at each stage of our lives, we only have two out of the three. Use that to maximize doing what you love and dying with zero.----------------------Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Huhti 20221h 14min

840 - The most dangerous mental errors that you don't know you're making! with Sahil Bloom

840 - The most dangerous mental errors that you don't know you're making! with Sahil Bloom

Do you know there are some dangerous mental errors that you don't even know that you're making? They are many biases that we made every day, and to tell you the truth, it's almost impossible to avoid them! However, we can be made aware of them, to try our best for a better outcome in negotiation, debate, and sales! In this episode, I invited Sahil Bloom, entrepreneur, creator, and investor, back on again to talk about this new Twitter thread, The most dangerous mental errors (you don't know you're making).Read the full thread here: https://twitter.com/SahilBloom/status/1510249267352457223Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Huhti 20221h 13min

839 - The War Without Rules with General Robert Spalding

839 - The War Without Rules with General Robert Spalding

How did China become the second-largest economic power in the world? What is China's video in war, and how it is different from us? What role did China play and their reaction to the Russian-Ukraine war? Are they benefit from it?In this episode, I was joined by General Robert Spalding, a retired United States Air Force brigadier general, a senior fellow at the Hudson Institute, this work focuses on U.S.-China relations, economic and national security, and the Asia-Pacific military balance,  to talk about his new book, War Without Rules, China's Playbook for Global Domination. I play devil's advocate throughout and he laid out this historical thing that's been going on about how China views wars, their idealogy, and how it's different from us! Also, we talked about why China is mostly exempt from environmental crisis discussion and so forth!Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Huhti 20221h 24min

Idea List of the Day! - People I'd Like to Meet While Cruising The US

Idea List of the Day! - People I'd Like to Meet While Cruising The US

Do you have a list of people, famous or not famous, in the US that you would love to meet one day? Who would they be?In this idea list of the day episode, we talked about the list that was created by Younes via notepd.com on People that I would like to meet while cruising the US!Check out the full list here: https://notepd.com/idea/03-03-from-tokyo-to-ny-10-people-i-would-like-to-meet-while-cruising-the-us-367Or visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Huhti 202219min

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