Episode 186 / Jess Campbell - Pro Tips to Building a Strong Donor Base through Email

This month's episodes have been packed with strategies to help us plan our end-of-year giving campaigns.

In this week's episode, Jess brings so much wisdom about discovering and keeping donors on your email list by sending emails that truly add value. We'll be diving into the power of email—something that often gets overlooked—and Jess shares some eye-opening insights on why it's becoming more important than ever. She's got data-backed predictions about the shift toward fewer but larger donors, some really practical tips on list-building and audience engagement, and a whole lot of resources for you to pull from.

If you're looking to step up your donor engagement and end-of-year fundraising through email, Jess is your girl!

• 00:00 - Introduction

More about our guest today

Jess Campbell is the CEO and Founder of Out in the Boons (www.outintheboons.me), a small shop helping nonprofits discover donors in their email list. She has been a nonprofit fundraiser for 18 years and has raised over $17M+ working from New York to California in organizations big and small. She is also the founder of The Raise More Together Summit which to date has educated more than 4,000+ nonprofit leaders and fundraisers.

Before starting Out in the Boons, Jess was the Director of Development for LIFT-LA, a national organization that empowers families to break the cycle of poverty.

Jess has an undergraduate degree from The University of Colorado-Boulder (go Buffs!) in Communication and a Masters degree in Nonprofit Management from The New School in NYC. She currently lives in Southern California with her husband, 8 year-old daughter and their rescue pup, Billy.

• 02:48 - Current Nonprofit Challenges and Advice

The end of the year is always a uniquely challenging time for nonprofits, and with it being an election year, we need to step up our fundraising efforts. It's crucial to seize opportunities like Giving Tuesday and other year-end giving campaigns. Jess has an incredible success story about a client who learned the importance of starting outreach early, well before November and December roll around.

• 05:19 - Communication Strategies and Donor Engagement

Jess and I are tackling a common concern among nonprofit leaders: the fear of overcommunicating with donors.

• How often should you be reaching out?

• What kind of communication is most effective?

• And what's the best way to deliver it?

Many CEOs and founders struggle with these questions—I know I have! That's why I'm so glad we get to share our thoughts and explore solutions together.

• 21:28 - Predictions for End-of-Year Giving Season

Catch Jess' predictions for the end-of-year giving season, her insights on what makes a successful year-end campaign, and why it's so important to establish meaningful touchpoints with donors before making a direct ask.

• 31:39 - Resources and Support for Nonprofits

To help nonprofit leaders navigate the busy end-of-year season, Jess is offering valuable resources, including her fundraising template membership and customized consulting services. As a fellow leader, she understands the importance of rest and working smarter, not harder.

By utilizing available resources and tools, you can streamline your communication efforts and maximize your impact. Grab this chance via the links below!

• 34:10 - Conclusion

This month has been incredible for learning and gaining access to fundraising experts. I'm so glad we finally had a series that focused deeply on nonprofits and navigating fundraising challenges. I hope you had the chance to listen to all four amazing women. If not, be sure to catch up—and have a pen and paper handy! There's so much valuable information to learn and put into action. If you have any questions or would like to follow up, feel free to connect with us through the links below.

Mentions:
Out in the Boons
Jess on LinkedIn
Jess on Instagram
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