Episode 193 / Jennifer & Haley - Ethical Storytelling: Transforming Lives Through Connection

I had the pleasure of chatting with Jennifer Weston and Haley from Joffa, a global organization that's truly redefining what it means to support artisans. You'll hear how Joffa not only helps artisans by providing a marketplace for their beautiful creations but also takes care of the marketing and logistics, allowing these incredible individuals to focus on what they do best.

• 00:00 - Introduction

More about our guests today

Jennifer Weston is Joffa's Managing Director. Jennifer leads all operational efforts, including managing partner inventory and ordering. She is an avid lover of travel, good food, and her family.

Haley Hoover is Joffa's Marketing Director. She is responsible for all branding, partner storytelling, and media management. She's a fashion devotee, and has managed partnerships with Target, Chanel, Gucci, Ralph Lauren, and more. She spends her free time at the local coffee shop with her husband and two little girls.

Joffa connects socially-conscious consumers to communities in need through a curated selection of handcrafted, ethically-made goods. Each purchase of a unique, artisan-made product provides dignified employment, restoration, and education & skill development to the under-resourced.

By purchasing goods from sustainable fair trade retailers, Joffa helps to empower their makers with job skills, fair wages, and holistic care. This support has a positive impact on both individual artisans and their communities.

Learn more about Haley, Jennifer and Joffa in the episode.

• 04:28 - Overview of Joffa and Its Mission

• 08:15 - Partnerships and Storytelling at Joffa

• 17:04 - Value Alignment and Ethical Practices

• 25:40 - Navigating Storytelling Challenges

• 32:40 - Educating Consumers and Creating Impact

• 35:27 - Final Thoughts and Encouragement

Mentions:

Joffa Website

Joffa Instagram

Haley Hoover on LinkedIn

Jeniffer Weston on LinkedIn

Shop Joffa at Joffa.com, use code MOXIE15 for 15% off your purchase.

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