What We Still Need to Learn about AI in Marketing — and Beyond
HBR IdeaCast24 Elo 2021

What We Still Need to Learn about AI in Marketing — and Beyond

Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons are that organizations neglect to ask the right questions, weigh the value of being right with the cost of being wrong, and leverage the improving abilities of AI to change how companies make decisions overall. With London Business School’s Bruce G.S. Hardie and Michael Ross, Ascarza wrote the HBR article "Why You Aren’t Getting More from Your Marketing AI."

Jaksot(649)

We’re Bad at Measuring Inequality—Here’s Why That Matters

We’re Bad at Measuring Inequality—Here’s Why That Matters

Stefanie Stantcheva, economist at Harvard University, founded the Social Economics Lab to study inequality, our feelings about it, and how policies influence it. She says when we estimate how much mon...

4 Tammi 202222min

Best of IdeaCast: What Sets Successful People Apart

Best of IdeaCast: What Sets Successful People Apart

Heidi Grant, a motivational psychologist, has studied successful people and what makes them tick. In this classic episode, she and former host Sarah Green Carmichael discuss the behaviors of high achi...

28 Joulu 202119min

There Still Aren’t Enough “Good Jobs”

There Still Aren’t Enough “Good Jobs”

Companies around the world are struggling to fill open positions, while millions of unemployed people look for work. What's going on? Zeynep Ton, professor at the MIT Sloan School of Management, says ...

21 Joulu 202127min

Gaslighting at Work—and What to Do About It

Gaslighting at Work—and What to Do About It

Mita Mallick, head of inclusion, equity, and impact at the firm Carta, says gaslighting at the office is more common than many people realize. That's when a manager or coworker engages in behavior whe...

14 Joulu 202119min

How to Use All Your Vacation — And Really Unplug

How to Use All Your Vacation — And Really Unplug

When was the last time you really took a sustained break from work? No emails. No calls. No taking care of that one little thing. For most of us — particularly in the United States -- it's been too ...

7 Joulu 202127min

One Way to Fight the Great Resignation? Re-recruit Your Current Employees

One Way to Fight the Great Resignation? Re-recruit Your Current Employees

Debbie Cohen and Kate Roeske-Zummer, cofounders of HumanityWorks, are sounding an alarm bell for employee retention. Record numbers of people are quitting their jobs due to burnout and better opportun...

30 Marras 202126min

Why the Highest Paying Jobs So Rarely Go to Women

Why the Highest Paying Jobs So Rarely Go to Women

Companies pay disproportionately high salaries to CEOs and other high-powered professionals willing to live and breathe their jobs, on-call 24/7, ready to pick up and travel. It's a phenomenon Harvard...

23 Marras 202123min

In a New Role? Here’s How to Hit the Ground Running

In a New Role? Here’s How to Hit the Ground Running

Rob Cross, management professor at Babson College, says people are changing jobs more than ever and too often falling short when they do. Surveys show nearly half of people promoted within their own c...

16 Marras 202126min

Suosittua kategoriassa Koulutus

rss-murhan-anatomia
voi-hyvin-meditaatiot-2
psykopodiaa-podcast
rss-narsisti
adhd-podi
aamukahvilla
rss-liian-kuuma-peruna
rss-eron-alkemiaa
rss-koira-haudattuna
rss-rahamania
rss-tietoinen-yhteys-podcast-2
rahapuhetta
kesken
mielipaivakirja
rss-duodecim-lehti
rss-vapaudu-voimaasi
rss-niinku-asia-on
rss-uskonto-on-tylsaa
rss-onks-ok
rss-turun-yliopisto