How Brain Science Drives Business with Laura Beavin-Yates

This episode is brought to you by SIX. 👋 If you’re in New York City or are planning a visit before January 5, 2025, you’re going to want to head to the Music Box Theatre to see Suffs The Musical. Get your tickets now at https://suffsmusical.com/ What if you could measure and improve your emotional fitness—just like you track steps or workouts? Emotions play a powerful role in shaping the decisions we make, the connections we form, and the strategies that drive successful marketing. In today’s episode, we’re diving into the fascinating intersection of cognitive psychology, emotional decision-making, and customer behavior. Laura Beavin-Yates, PhD, the Chief Marketing Officer of SIX and Immersion, shares how neurochemicals like dopamine and oxytocin shape our behaviors and why understanding them is so important for building emotional connections in life and business. Laura also unpacks her nonlinear career journey from academia to working with major brands like Google and P&G. We explore the transformative power of data, emotional decision-making, and why psychological safety is the key to thriving in remote work environments. Laura introduces SIX, an app designed to help users identify moments that boost wellbeing and emotional health, offering a fresh perspective on how we can take ownership of our mental and emotional lives. This conversation is perfect for anyone curious about how emotions drive consumer behavior, how to create meaningful connections, or how to bring more psychological safety to the workplace. 🤝 Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/ 📱 Learn more about SIX : https://www.izmed8trk.com/J84C5/2CTPL/ 🧠 Check out Immersion here: https://www.getimmersion.com/ 📷 Follow us on Instagram: https://www.instagram.com/girlbossrally/ 💻 Watch this episode on YouTube: https://www.youtube.com/girlboss 💌 Subscribe to our daily newsletter: https://girlboss.com/pages/newsletter 💼 Find your dream job or post open roles: https://jobs.girlboss.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices