Raw Data with Rob Collie10 Joulu 2024

Misaligned Incentives, Failures of Government, and Coca-Cola's AI Misstep

The world's moving fast, sometimes too fast. Whether it's AI taking over ad campaigns, fake LinkedIn profiles popping up, or the healthcare system extracting more than it gives, the threads connecting our modern chaos are all too clear. Misaligned incentives and unchecked technologies are reshaping industries, culture, and even how we trust each other. Progress can be exciting, but it's also raising some tough questions: Are we losing our humanity in the race to optimize everything?

Take Coca-Cola, the apex predator of branding. This holiday season, they swapped their usual creative mastery for AI-generated ads, and people noticed. The results weren't just underwhelming; they were unsettling. It's a perfect example of what happens when we try to replicate the human touch with machines that aren't there yet. But this isn't just about Coke. It's about a broader trend of trading quality for convenience and innovation for cost-cutting—and the ripple effects it has on culture, trust, and livelihoods.

This week, we're unpacking the tension between innovation and integrity, exploring how businesses, governments, and individuals can find a better balance. From the rise of fake AI personas to headlights designed to cheat brightness tests, we'll dig into what these examples say about the systems we rely on and what happens when those systems fail us. It's a wild ride, but one thing's for sure: the way forward has to be more thoughtful than the path that got us here.

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The End of All You Can Eat AI

For about two years, we've all been reaching for the biggest hammer on the wall because someone else was paying for the nails. If you were on a subscription, you grabbed the biggest, baddest model on ...

30 Kesä 24min

Waiting Worked...Until AI

For years, Rob had a pretty good system. When a new technology showed up, he didn't immediately declare it the next big thing. He wanted to understand why it mattered first. Sometimes that meant jumpi...

23 Kesä 15min

Why Bigger AI Isn't Always Better

Microsoft just unveiled a monster of a machine built for local AI. More memory. More horsepower. More everything. Which led Rob and Justin to a question that has almost nothing to do with the hardware...

16 Kesä 29min

What Happens After the AI Works?

For the past few years, the conversation around AI has focused on the technology. Which model is best. Which tools to use. How fast everything is changing. But once you start building with it, a diffe...

9 Kesä 35min

Absences, KPI Updates, Book Title and Pre-Order Bundle Reveal

If you've listened to the podcast over the past several months, you've probably heard Rob mention "the book" a few times. Well, it's finally done. In this solo episode, Rob reveals the title, shares t...

2 Kesä 6min

It's Time to Start Looking Into Microsoft IQ

Rob was supposed to be finishing his book. Last chapter. Two days past deadline. Freedom was right there. Instead, he hit pause and recorded this. Because something from a few weeks ago wouldn't leave...

5 Touko 19min

Cowork Builds Apps Now, and 'Acquired Skills Will Appear Here' w/ Garett Medlin

Garett Medlin just got the official title for the job he was already doing: AI Practice Lead at P3. He's also the person responsible for Rob trying Cowork in the first place, despite Rob's very reason...

28 Huhti 56min

AI "versus" the Medical Establishment, Rob's Sith Name, and the Death of Social Media?

Rob didn't go looking for a fight with the medical system. He just showed up with receipts. Claude had already mapped the symptoms, suggested the tests, and summarized the situation better than any po...

21 Huhti 30min