The Hidden Trap of Studying Success Stories (And Why It's Holding You Back)

Consultant Ginger Zumaeta counts some of the biggest brands on the planet - including Coca Cola, Verizon and many more - among her clients, and shares the secrets behind what goes into landing big-name, high-ticket corporate clients on this episode of Nemo Radio!MEET TODAY'S GUEST3x Emmy Award-winning writer and producer, Ginger Zumaeta, advises companies on positioning and communicating big ideas. She’s the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book "Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals."Ginger has worked with some of the world’s largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she’s spoken about marketing and messaging on numerous stages including Verizon’s Hispanic Marketing series, the Latina Style National Conference, Union Bank’s Personal Branding series, Kaiser Permanente’s Annual Brand Conference, and the Promax National Conference. She’s the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research.After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.EPISODE LINKSVisit Ginger's website: https://www.zumaetagroup.com/homepageConnect with Ginger on LinkedIn: https://www.linkedin.com/in/gingerzumaeta/

4 Marras 202144min

Discover the best online marketing sales funnel secrets, scripts and strategies on this special live training replay with John Nemo!WATCH THE REPLAY: https://linkedinriches.com/sales-funnel-tips/SPECIAL OFFER: Get the "Sales Scripts & Strategies" online course here -- https://johnnemo.samcart.com/products/sales-scripts--strategies-online-trainingMORE FREE TRAINING: Watch more "Noon With Nemo" live training replays and register to attend live here -- https://linkedinriches.com/noon-with-nemo/FREE BOOK: Get a free digital copy (audiobook, PDF or ePub file) of my bestselling book "LinkedIn Riches" here -- http://www.LinkedInRiches.comWHERE YOU CAN FIND ME:LinkedIn: https://www.linkedin.com/in/hirejohnnemoOnline: https://nemomediagroup.com/ or https://linkedinriches.com/

2 Marras 202157min

It's an email you have to read to believe - and it illustrates a key strategy if you want to ensure your success in business, sales, customer service and more!FREE TRAINING: Watch "Noon With Nemo" live training replays and register to attend live here -- https://linkedinriches.com/noon-with-nemo/FREE BOOK: Get a free digital copy (audiobook, PDF or ePub file) of my bestselling book "LinkedIn Riches" here -- http://www.LinkedInRiches.comWHERE YOU CAN FIND ME:https://www.linkedin.com/in/hirejohnnemo

28 Loka 202116min

This isn't what you typically think of doing when it comes to closing a sale, but it has become a breakthrough strategy in terms of how to structure (and close!) a live sales call.Discover what it is, and how to implement this surprising strategy on this episode of Nemo Radio!EPISODE LINKSFree Sales Training with John Nemo: https://linkedinriches.com/free/John Nemo's Sales Courses: https://nemomediagroup.com/online-courses-sales/MORE FREE TRAINING: Watch "Noon With Nemo" live training replays and register to attend live here -- https://linkedinriches.com/noon-with-nemo/FREE BOOK: Get a free digital copy (audiobook, PDF or ePub file) of my bestselling book "LinkedIn Riches" here -- http://www.LinkedInRiches.comWHERE YOU CAN FIND ME:https://www.linkedin.com/in/hirejohnnemo

26 Loka 202121min

When is the right time to fire a client? Is there EVER a "right" time? Especially if it's a high-paying client? Find out on this episode of Nemo Radio!MORE FREE TRAINING: Watch more "Noon With Nemo" live training replays and register to attend live here -- https://linkedinriches.com/noon-with-nemo/FREE BOOK: Get a free digital copy (audiobook, PDF or ePub file) of my bestselling book "LinkedIn Riches" here -- http://www.LinkedInRiches.comWHERE YOU CAN FIND ME:https://www.linkedin.com/in/hirejohnnemo

21 Loka 202124min

Discover what works (and what doesn't!) when it comes to doing "cold" outreach online via emails, 1-on-1 LinkedIn messages and more!EPISODE LINKSLinkedIn "Cold Outreach" Template: https://linkedinriches.com/using-linkedin-for-lead-generation/Email Marketing Tips & Tricks: https://linkedinriches.com/email-marketing-tips/MORE FREE TRAINING: Watch more "Noon With Nemo" live training replays and register to attend live here -- https://linkedinriches.com/noon-with-nemo/FREE BOOK: Get a free digital copy (audiobook, PDF or ePub file) of my bestselling book "LinkedIn Riches" here -- http://www.LinkedInRiches.comWHERE YOU CAN FIND ME:https://www.linkedin.com/in/hirejohnnemo

19 Loka 202123min

Discover the best email marketing secrets, scripts and strategies on this special live training replay with John Nemo!WATCH THE REPLAY: https://linkedinriches.com/email-marketing-tips/SPECIAL OFFER: Get the "Email Marketing Made Easy" online course here -- https://johnnemo.samcart.com/products/email-marketing-machine-special-ntdfMORE FREE TRAINING: Watch more "Noon With Nemo" live training replays and register to attend live here -- https://linkedinriches.com/noon-with-nemo/FREE BOOK: Get a free digital copy (audiobook, PDF or ePub file) of my bestselling book "LinkedIn Riches" here -- http://www.LinkedInRiches.comWHERE YOU CAN FIND ME:https://www.linkedin.com/in/hirejohnnemo

14 Loka 202146min

Discover the best Content Marketing Secrets and Strategies on this special live training replay with John Nemo!WATCH THE REPLAY: https://linkedinriches.com/content-marketing-secrets-strategies/SPECIAL OFFER: Get the Secret Sauce" online course here -- https://johnnemo.samcart.com/products/the-secret-sauce-specialMORE FREE TRAINING: Watch more "Noon With Nemo" live training replays and register to attend live here -- https://linkedinriches.com/noon-with-nemo/FREE BOOK: Get a free digital copy (audiobook, PDF or ePub file) of my bestselling book "LinkedIn Riches" here -- http://www.LinkedInRiches.comWHERE YOU CAN FIND ME:https://www.linkedin.com/in/hirejohnnemo

12 Loka 202158min