Ashley Lang: Breaking down the iGaming eco-system
NEXT.io Podcast10 Joulu 2024

Ashley Lang: Breaking down the iGaming eco-system

🎙 NEXT.io Podcast #213 with Pierre and Ashley Lang, CEO of Pragmatic Solutions


Ashley shares insights on how platform technologies drive innovation, the transformative role of real-time data in player engagement, and how operators can unlock new opportunities by leveraging AI, flexible integrations, and a customer-first approach.


From game content curation to building a scalable business in regulated markets, Ashley offers a masterclass in what it takes to thrive in an ever-complex iGaming landscape.


⏰ Timestamps:
00:00 – Introduction and Overview

01:10 – Ashley’s journey in iGaming

02:20 – How iGaming has changed since the 1990s

06:30 – Early challenges in iGaming platforms

09:45 – Impact of the shift to mobile

12:50 – Role of marketing in iGaming growth

15:30 – Real-time data and player retention

24:12 – AI in iGaming: Opportunities and realities

33:50 – How shared wallets changed the game

41:30 – Game content curation with metadata

52:00 – Pragmatic Solutions’ operator approach

01:00:00 – What is the Connected Series?

01:05:00 – Importance of vendor collaboration

01:10:30 – Flexibility through integration

01:15:20 – Challenges in adopting new tech

01:20:45 – Data-driven insights for players

01:30:10 – Trends in platform technology

01:40:50 – Advice for operators today


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CONNECT WITH NEXT.IO
✩ Website - https://next.io/ ✩ Instagram - /nextdotio ✩ X/Twitter - /nextdotio ✩ LinkedIn - /nextdotio


This episode of the NEXT.io Podcast is brought to you by:

Pragmatic Play – Industry-leading game content provider. https://www.pragmaticplay.com/en/
Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/

Jaksot(455)

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

Manuel started in the gambling industry with BetBrain in 2005 in Bucharest, before relocating to London in 2008 to join Unibet. Manuel held roles focused on Central and Eastern Europe until 2012 when he moved on to the Head of Digial Marketing role and later Brand Marketing Director. In 2018, Manuel moved to New York to start Kindred’s operations in the US. Manuel holds a BSc in International Business at Bucharest University of Economic studies and more recently completed an Executive Management Program at Yale School of Management.

21 Joulu 202049min

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

Phil Pearson is the Head of white labels and sales for iGaming Group and iGaming Platform, who specialise in a fully managed casino solution for MGA or curacao based operations. With a cutting edge back office, gamification, over 6000 games and counting, and fully managed CS and payment solutions, they are leading the market moving into 2021. Not one to shy away from controversy Phil is very outspoken on LinkedIn and other platforms, pushing for a fairer and more open igaming community. Outside of work Phil enjoys NFL, visiting as many random and remote holiday destinations as possible, and has 22 rubber ducks in a pool.

17 Joulu 20201h 27min

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

From establishing his first venture capital firm in 2017, Tim Heath continues to draw upon two decades of experience within the iGaming and emerging technology industries. He was an early adopter of Bitcoin in 2013 and is also the founder and CEO of the Coingaming Group, which operates the leading, globally recognised, crypto gaming brands, Bitcasino.io and Sportsbet.io. He orchestrated the Sportsbet.io principal sponsorship of the English Premier League team Watford FC, which included placing a Bitcoin logo on their shirt sleeve which was seen by billions of people during the 2019/20 EPL Season. Tim specialises in transforming ideas into successful businesses and with over $200m+ assets under management has a keen interest in Fintech and Blockchain focused disruptive ventures. His latest investment is in an app called coins.io, which is a decentralised wallet, utilising the lightning network and sitting on top of a layer of connected banks and super nodes around the world to take crypto to the masses without them even realising.

9 Joulu 20201h 31min

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

Soft2bet is pioneering the future of casino and sportsbook B2B platform supplier with an extensive portfolio comprising 30+ innovative brands; delivering top quality, gamified casino and sports betting content from some of the industry’s most prominent suppliers. Featuring over 5,000 of the best in slots, table games and live casino content from leading third-party developers and its own exclusive in-house team, Soft2bet’s customers keep on returning for more.

2 Joulu 202048min

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the managing director of its flagship brand, betsson.com. In 2015 he became Betsson’s Chief Commercial Officer and was then made acting CEO in September 2017. Just three months later, he was appointed as CEO for Betsson Operations. Jesper holds a Master in International Business from EAE Business School (Barcelona) and a Bachelor in Marketing from BI Norwegian Business School (Oslo). Jesper is passionate about sports and gaming.

27 Marras 20201h 8min

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

Allan Stone is the CEO and Co-Founder of Intelitics. Intelitics’ igaming performance marketing and business intelligence saas platform provides Real-Time data in a clear and Accurate format, empowering operators to make agile, data-driven Decisions for informed media investing and customer acquisition to unlock hidden revenue and boost return on investment. When he’s not in the office Allan can be found spending time with his wife and three sons enjoying the outdoors, off-roading or catching a football game.

19 Marras 20201h 7min

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

Rickard Vikström has 15 years of experience in building steadily growing businesses. In 2008, he founded Stay Secure which became the largest anti-spam service in Sweden. The same year he co-founded Internet Vikings - a premium provider of hosting and related services with the focus on iGaming. As a founder and a member of the Board Rickard is also involved in Holm Security working with IT security and Wincher working with Google Analytics. Rickard believes in the key role of proactivity. Only those who are ready to deliver customers more than they expect can expect success and growth.

4 Marras 202058min

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

Head of Political Betting at GVC, which includes the Ladbrokes, Coral and Bwin brands. With particular expertise in US and UK politics, this will be the fourth Presidential election that he has headed up for Ladbrokes.

30 Loka 202033min

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