Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity
The CMO Podcast11 Joulu 2024

Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity

We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest commercial bank in the US, with revenue in the $40 billion range.

Michael has been CMO at US Bank for about a year–and in that year he and his team developed a new campaign for the brand, leveraging AI in creative development of the idea. Before US Bank, Michael worked in marketing at Lexus, Marriott, Digitas, TD Ameritrade, and Wells Fargo. And before taking the reins at US Bank, Michael worked as a CEO of a home security company, Frontpoint. Tune in for a conversation with a CMO who has been very thoughtful of his career path.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Marisa Thalberg (Lowes) | Jumping Over Barriers

Marisa Thalberg (Lowes) | Jumping Over Barriers

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of thi...

29 Tammi 202052min

Maurice Herrera (Avis) | The Importance of Stratecution

Maurice Herrera (Avis) | The Importance of Stratecution

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marke...

22 Tammi 202053min

Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.Before joining Paypal, Jill was the General Man...

15 Tammi 202058min

Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand

Adam Petrick (Puma) | From Shoe Company To Lifestyle Brand

Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Market...

8 Tammi 202051min

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee

Heather Malenshek (Harley-Davidson) | For the Love of Motorcycles and Milwaukee

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing ...

1 Tammi 202052min

Diego Scotti (Verizon) | Collecting Experiences, Not Titles

Diego Scotti (Verizon) | Collecting Experiences, Not Titles

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family ...

25 Joulu 201950min

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare (GAP) | The GAP Between Moving Quickly & Slowly Listening

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this...

18 Joulu 201946min

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Seth Solomons (Equinox) | Marketing The High Performance Lifestyle

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the...

11 Joulu 201952min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
ostan-asuntoja-podcast
rss-lahtijat
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-sisalto-kuntoon
inderespodi
leadcast
rss-laakispodi
rss-seuraava-potilas
timanttia-hiomassa
rss-juurisyy-johtamisesta-kilpailuetua
rss-vaikuttavan-opettajan-vierella
rss-porssipodi
rss-johtoajatuksia