Marketing Meets Excavation: Throttle Up Your Marketing with Ryan Deemer and Clay Deal

In this episode of the Skid Steer Nation podcast, Ryan Deemer is joined by marketing expert Clay Deal to discuss their new venture, Throttled Up Marketing, which aims to serve small business owners in the excavation and construction industry.

Together, they dive deep into their unique approach to marketing—offering tailored solutions for businesses at different revenue levels.

Ryan and Clay talk about the challenges faced by business owners, including managing marketing efforts alongside day-to-day operations, and how Throttled Up is designed to scale with businesses as they grow.

With Clay's 13 years of experience in digital marketing and Ryan's hands-on knowledge of the excavation industry, this new partnership will offer business owners everything they need, from systems and automation to lead generation and digital strategy.

The episode highlights the importance of building a solid foundation, measuring success, and providing actionable insights for businesses looking to thrive in today's competitive landscape.

They also discuss their philosophy of transparency, personalized marketing packages, and why Throttled Up Marketing is the perfect solution for businesses at various stages of growth.

Whether you're just starting out or looking to scale, Ryan and Clay believe this partnership will offer the tools and knowledge to help business owners achieve their goals.

Takeaways:

✅ The importance of understanding your company's mission and setting clear business goals.

✅ How to transition from a "one-size-fits-all" marketing strategy to a personalized approach.

✅ Why creating systems and processes is essential for growth and sustainability.

✅ Marketing isn’t just about getting leads—it’s about turning those leads into long-term customers.

✅ The difference between quality leads and the sheer volume of leads, and why quality should be prioritized.

✅ How to implement automation and systematization to free up more time for business owners.

🔗 Connect for Success:

👉 Throttled Up Marketing: Learn more about our marketing services for small businesses in the excavation industry: https://www.getthrottledup.com

👉 Skid Steer Nation: Check out Ryan’s other business, providing expert skid steer attachments for the excavation community: https://www.skidsteernation.com

👉 Groundbreaking Growth: Coaching for small business owners in the excavation and land service industry: https://www.groundbreakinggrowth.com

Ready to take your marketing to the next level?

Head over to Throttled Up Marketing to learn more, explore our packages, and book a call with Ryan and Clay today to discuss how we can help your business grow.