734 | News from the EDGE | Week of 12.9.2024

734 | News from the EDGE | Week of 12.9.2024

We reached out across the pond, and we got him, Andrew Optimisey joins us on the EDGE this week!

We tackle a lot in a short time frame: marketing shortcuts and data ownership are at the top of the heap. Companies like HubSpot and Google are creating "walled gardens" of data, stirring legal and ethical concerns about who truly owns consumer information.

We also cover an article from Search Engine Journal by Shelly Walsh, getting takes from 7 top SEO experts and their take on AI Overviews and where search is going. Oh yeah, OpenAI's Sora AI video project is finally released…..it only took a year.

A spicy side note: HubSpot's acquisition of Frame AI aims to supercharge their conversational intelligence game. Despite the buzz, Andrew cautions about the "soup du jour" nature of tech companies diving headfirst into AI without addressing underlying privacy concerns.

Stay sharp, stay informed, and keep your digital shields up with EDGE of the Web!

News from the EDGE:

[00:02:58] FAQs Are Now On The Site Reputation Abuse Policy For Webmasters

[00:10:50] Big Changes Are Coming to Search In 2025, According to Google's CEO

[00:16:43] EDGE of the Web Title Sponsor: Site Strategics

[00:18:00] US Government Now Being Sued for Claims of Overreach

AI News:

[00:22:11] HubSpot to acquire conversational intelligence platform Frame AI

[00:26:41] What 7 SEO Experts Think About AI Overviews And Where Search Is Going

[00:29:10] OpenAI releases Sora to the Public

[00:30:21] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:31:58] Google Search Ranking Volatility Continues Post Core Update

[00:33:29] Google Has 40 Signals For Canonicalization

[00:36:46] Google Search Console Legacy Tools & Reports Has Been Removed

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

BluSky: https://bsky.app/profile/optimisey.com

X: @TheMann00

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754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google...

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753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discus...

3 Huhti 20251h 3min

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping th...

2 Huhti 202548min

751 | SEO News from the EDGE | Week of 3.24.2025

751 | SEO News from the EDGE | Week of 3.24.2025

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Goo...

27 Maalis 202552min

750 | Unleashing the Power of Personal Experience in SEO

750 | Unleashing the Power of Personal Experience in SEO

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity...

22 Maalis 202542min

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking ...

8 Maalis 202536min

748 | Paid Ad News from the EDGE | Week of 3.3.2025

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizi...

5 Maalis 202546min

747 | Ethics & Privacy Concerns with AI Writing

747 | Ethics & Privacy Concerns with AI Writing

Everyone's lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information e...

27 Helmi 202540min

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