Building Community with Jana Boruta

Building Community with Jana Boruta

This week on The Business of Cloud Native, I spoke with Jana Boruta, Director of Global Events at HashiCorp, about building community — for startups, for big companies and for open source projects with no budget. We also touched on digital-first events and how they differ from in person events.



Highlights:


What is community and why does it matter for companies building commercial tools for developers.


Why community building is for everyone — from Nike to volunteer organizations to enterprise software.


Is it ever too early for community building? How to determine if you’re building community for the right reasons.


Why community building is a long game — not something that will show immediate ROI after a single event.


Community building starts with creating a community blueprint. While some tactics are common, but every company’s community is going to be different and has to be authentic to the company.


Why product feedback can be an important first step for building a community.


Why starting with community building too early, when the product is too buggy, can be counter productive.


Why you should avoid thinking of your community as a demand gen program.


How create digital events that provide value for the attendees, even if they deliver it in a very different way than an in-person event.


Links:


Jana’s website


Jana on LinkedIn


HashiConf


EpicConf


Digital-First Events, Jana’s book about digital events


Jaksot(269)

Fundraising and M&A for Open Source Companies with Daniel Jarjoura

Fundraising and M&A for Open Source Companies with Daniel Jarjoura

This week on the Business of Open Source I spoke with Daniel Jarjoura, an investor at Avolta who specializes in developer-facing companies, and who writes a newsletter on developer-facing startups and...

19 Maalis 202543min

Products, consulting, and open source with Andrew Martin

Products, consulting, and open source with Andrew Martin

This week on The Business of Open Source I spoke with Andrew Martin, CEO and founder of Control Plane. Control Plane is ultimately a consulting company, as Andrew introduced it. But the company also c...

12 Maalis 202536min

How Technology Decisions Impact Growth with Misha Bragin

How Technology Decisions Impact Growth with Misha Bragin

This week on The Business of Open Source, I spoke with Misha Bragin, co-founder and CEO of NetBird. This was also the first episode I recorded in 2025, which gives you an idea of how far in advance I’...

5 Maalis 202535min

Open Source and AI Coding Assistants with Ty Dunn

Open Source and AI Coding Assistants with Ty Dunn

This week on The Business of Open Source, I spoke with Ty Dunn, founder of Continue.dev, which is an open source AI code assistant. We had a fabulous conversation that touched on both the AI hype wave...

26 Helmi 202540min

The CFO's View of Open Source Companies with Eileen Doody and Karen Walker

The CFO's View of Open Source Companies with Eileen Doody and Karen Walker

This week on The Business of Open Source I had a slightly different conversation: I spoke with the CFOs of two open source companies, Sysdig and Percona, to better understand what is different (and wh...

19 Helmi 202537min

Thinking Hard about your License Choice with Ivan Burazin

Thinking Hard about your License Choice with Ivan Burazin

This week on The Business of Open Source, I spoke with Ivan Burazin, the CEO and co-founder of Daytona. First of all, Daytona was one of the sponsors of the first edition of Open Source Founders Summi...

6 Helmi 202539min

Bootstrapping an Open Source Company with Ludovic Dubost

Bootstrapping an Open Source Company with Ludovic Dubost

This week on The Business of Open Source, I talked with Ludovic Dubost, founder and CEO of XWiki about the long history of XWiki, which he started in 2003. This was a wide-ranging conversation… here’s...

29 Tammi 202546min

Building an Open Source Company for Long-Term Sustainability with John O'Nolan

Building an Open Source Company for Long-Term Sustainability with John O'Nolan

This week on The Business of Open Source, I spoke with John O’Nolan, the co-founder of ghost.org. Before further ado, John is going to be one of speakers at Open Source Founders Summit 2025, so if you...

22 Tammi 202543min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
rss-sami-miettinen-neuvottelija
leadcast
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
sijoituspodi
rss-karon-grilli
rss-juurisyy-johtamisesta-kilpailuetua
rss-draivi
rss-johtoajatuksia