Creating an ecosystem with Ashraf Samhouri

Creating an ecosystem with Ashraf Samhouri

This week on the The Business of Open Source, I spoke with Ashraf Samhouri, the CEO and co-founder of Activepieces.


Activepieces didn’t start as an open source company — and we started out the conversation by talking about why it was important to take an open source route because Activepieces is building an ecosystem.


Some other highlights from the episode:


  • Making software that is both for technical users (engineers love Activepieces!) and non-technical users (who also love Activepieces, because the UI is good)
  • Understanding the different user types, and marketing to them separately and specifically.
  • I challenged Ashraf to tell my why Activepieces is better than Zapier even without the open source piece — it was a challenge, but he made a good argument about having a simpler interface as well as that Activepieces allows you to run on-prem
  • We talked about product led growth and how there is an obvious starting point for promoting an open source project
  • Why lead qualification is so important


If you’re the founder of an open source company and you’re struggling with your open source strategy, with your positioning of your product or project in the ecosystem or with communicating that value of your product and project, reach out — that’s what I help companies with.

Jaksot(269)

Building a Dual Growth Flywheel at GitLab with Nick Veenhof

Building a Dual Growth Flywheel at GitLab with Nick Veenhof

This week on The Business of Open Source, I spoke with Nick Veenhof, Director of Contributor Success at GitLab. GitLab has probably the most well-articulated open source strategy out there, and we tal...

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Solving Universal, Persistant Problems with David Aronchick

Solving Universal, Persistant Problems with David Aronchick

This week on The Business of Open Source, I spoke with David Aronchick, CEO and founder of Expanso, about luck and timing, building into universal truths and the reasons for Kubernetes’ success. Befor...

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David and Goliath in the CMS Market with Thomas Schedler

David and Goliath in the CMS Market with Thomas Schedler

This week on The Business of Open Source, I spoke with Thomas Schedler, co-founder and CEO of Sulu. Sulu is a small, bootstrapped company that spun out of an agency; Thomas was recommended by someone ...

28 Touko 202535min

Open Source Firmware for EV Charging Stations with Marco Möller

Open Source Firmware for EV Charging Stations with Marco Möller

This week on The Business of Open Source I spoke with Marco Möller, CEO and co-founder of Pionix. This was a fabulous conversation about a company that’s in a very different market from the usual open...

14 Touko 202533min

AI-generated Code Copied from Open Source with Julian Coccia

AI-generated Code Copied from Open Source with Julian Coccia

This week on The Business of Open Source, I spoke with Julian Coccia, CTO of ScanOSS, about selling access to data while making open source software. Of course, we also talked about being an open sour...

7 Touko 202535min

How to be Successful when Donating a Project to the CNCF with Liz Rice

How to be Successful when Donating a Project to the CNCF with Liz Rice

Today on The Business of Open Source I spoke with Liz Rice, Chief Open Source Officer at Isovalent, which is now part of Cisco. We addressed two subjects: How to be successful as a company that donate...

30 Huhti 202540min

Open Source Manifestos with Vincent Untz

Open Source Manifestos with Vincent Untz

This week on The Business of Open Source I talked about Open Source Manifestos with Vincent Untz, CTO of Centreon. The entire conversation focused on this idea of open source manifestos, which Vincent...

2 Huhti 202539min

How a Rebrand Increased Sales with Lukas Gentele

How a Rebrand Increased Sales with Lukas Gentele

This week on The Business of Open Source, I spoke with Lukas Gentele, the CEO and co-founder of LoftLabs. Here’s some of the things we covered: There are many open source projects at LoftLabs. We talk...

26 Maalis 202542min

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