Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Ep. 2189 Paul Mabray | Masterclass US Wine Market with Barbara Fitzgerald

Welcome to Episode 2189 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, host Barbara Fitzgerald interviews the Napa-based wine entrepreneur Paul Mabray. In this episode, they explore the macro-level changes shaping the wine industry and how wineries are adapting through digital strategies. They dive into the successes and challenges faced by online wine businesses and analyze their evolving role in the market. Lastly, they discuss the digital transformation journey of wineries, from small family-run operations to large-scale producers, uncovering insights for businesses of all sizes. More about today’s guest: Paul Mabray has been a powerful agent for change in the wine industry for over twenty years. He has been at the forefront of significant digital trends in the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that changed the digital landscape in the US wine market, first by introducing winery e-commerce with Inertia Beverage Group, which transformed into WineDirect.com pioneering winery e-commerce, and then again by introducing social media and social customer relationship management with VinTank.com. Connect: Website: https://transformingwine.substack.com/ LinkeIn: https://www.linkedin.com/in/pmabray/ Instagram: https://www.instagram.com/pmabray/ Facebook: https://www.facebook.com/pmabray/ X: https://x.com/pmabray More about today’s host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/aprilabottiglia LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/ Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

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Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

Ep. 92 Monty Waldin interviews Jeffrey Porter (Batali & Bastianich Group) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Jeffrey Porter, Beverage Director at Batali & Bastianich Hospitality Group in New York. Jeffrey shares his exciting and multifaceted professional story in the beverage industry in the US, from his experience as a sommelier in restaurants in the Napa Valley, to winemaking in California, to his current experience—with an Italian twist!—with the Batali & Bastianich Hospitality Group in New York. Tune in to meet a knowledgeable, dedicated, and humble sommelier sharing his passion for wine!

26 Maalis 201817min

Ep. 91 Monty Waldin interviews Francesca Paladin (Casa Paladin) | Discover Italian Regions: Tuscany / Toscana

Ep. 91 Monty Waldin interviews Francesca Paladin (Casa Paladin) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin meets Francesca Paladin (Casa Paladin Estates). Francesca talks about the family’s wineries located in multiple regions such as Tuscany (Chianti Classico), Lombardy (Franciacorta), and on the border between Veneto and Friuli-Venezia Giulia. Monty and Francesca discuss the Prosecco boom and the impact of climate change in the Franciacorta and Veneto areas. Francesca also gives the family recipe for the Agricanto liqueur, a sweet drink made from Raboso grape with almond and cherry juice. Tune in also to find out an Agricanto-based recipe for aperitivo! Cin cin with Italian Wine People!

20 Maalis 201811min

Ep. 90 Monty Waldin interviews Robert Joseph (Wine Writer & Consultant) | Monty Waldin's Let's Talk Wine Biz

Ep. 90 Monty Waldin interviews Robert Joseph (Wine Writer & Consultant) | Monty Waldin's Let's Talk Wine Biz

In this episode, Monty Waldin talks to Robert Joseph, wine writer, journalist, and consultant. Currently, Robert is also producing wine in the Languedoc region of France with two partners. He has recently completed a new book, The future of wine has changed (forthcoming in March/April 2018). In the podcast, Robert sketches the future of viticulture and wine making in the face of climate change. His future projections deal with the implementation of artifical intelligence in viticulture, the use of water for irrigation and more. Robert and Monty also discuss the idea of wine cooperatives. Step into possible futures in this episode of Italian Wine Podcast!

19 Maalis 201816min

Ep. 89 Monty Waldin interviews Denise Marrone (Agricola Gian Piero Marrone) | Discover Italian Regions: Piedmont / Piemonte

Ep. 89 Monty Waldin interviews Denise Marrone (Agricola Gian Piero Marrone) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin meets Denise Marrone at the Agricola Gian Piero Marrone in La Morra in the Langhe wine region in Piemonte. Denise together with Serena and Valentina are the three Marrone sisters who work in the family winery. Denise tells Monty all about her family history and her father Gian Piero’s pioneering work in the vineyard. She also talks about their signature Barolos, Barolo Bussia and Barolo Pichemej. Denise and Monty also discuss climate change and native grape varieties such as Favorita, Arneis, and Moscato.

13 Maalis 201812min

Ep. 88 Monty Waldin interviews Steve Raye (Bevology INC) | Monty Waldin's Let's Talk Wine Biz

Ep. 88 Monty Waldin interviews Steve Raye (Bevology INC) | Monty Waldin's Let's Talk Wine Biz

In this episode Monty Waldin talks to Steve Raye the owner of Bevology INC, a consulting company specializing in helping wine export brands penetrate the U.S. market. Steve and Monty discuss wine importing and distribution in the American market and the impact that Amazon’s purchase of Whole Foods will have on U.S. retail. Let’s get down to (wine) business in another episode of the Italian Wine Podcast “Let’s talk wine biz" series on air every Tuesday.

12 Maalis 201811min

Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 87 Monty Waldin interviews Antonio Michael Zaccheo (Carpineto Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Antonio Michael Zaccheo of Carpineto Wines in Tuscany. Monty’s guest talks about how Carpineto Wines came to be, that is, from the joint efforts of two families: the Zaccheo family from Puglia and the Sacchet family from Veneto. Carpineto’s founders came from opposite parts of Italy and met half-way in Tuscany, united by their love of Tuscany and Sangiovese. Antonio Michael Zaccheo talks about Tuscan wines, global markets, and… the ironic sobriquet “pulci in culo” for a local grape variety! Tune in to find out more!

6 Maalis 201813min

Ep. 86 Monty Waldin interviews Alison Napjus (Wine Spectator) | Monty Waldin's Let's Talk Wine Biz

Ep. 86 Monty Waldin interviews Alison Napjus (Wine Spectator) | Monty Waldin's Let's Talk Wine Biz

In episode 86 Monty Waldin meets Alison Napjus, Senior Editor at Wine Spectator, the leading American magazine about wine and wine culture. Alison is one of the experts at Wine Spectator who selects the 100 Italian wine producers for Vinitaly’s opening gala, OperaWine (goo.gl/jcB6eN). In this interview, Alison tells Monty about her career and daily work in the magazine, her personal connection with Italy and her passion for Italian wine. Alison explains Wine Spectator’s rigorous blind tasting methodology and talks about wine tasting and the future of wine journalism.

5 Maalis 201814min

Ep. 85 Monty Waldin interviews Mateja Gravner (Gravner Winery) | Discover Italian Regions: Friuli Venezia-Giulia

Ep. 85 Monty Waldin interviews Mateja Gravner (Gravner Winery) | Discover Italian Regions: Friuli Venezia-Giulia

In this episode Monty Waldin interviews Mateja Gravner who works in the family winery “Gravner” in Oslavia in Friuli Venezia Giulia on the border with Slovenia. Mateja’s father, Josko Gravner is an iconic producer who created the paradigm for so-called “orange wines”—his famous Ribolla wine being made from Ribolla Gialla native grapes. Mateja tells Monty about his father Josko’s innovation in wine-making that includes skin contact and fermentation in amphoras coming from Georgia. Tune in to discover the history of the Slovenian-speaking Gravner family that intersects also with major events in the history of Italy and its contested north-east borders.

27 Helmi 201819min

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