Max Trafimovich: iGaming Trends 2025
NEXT.io Podcast17 Joulu 2024

Max Trafimovich: iGaming Trends 2025

🎙 NEXT.io Podcast #215 with Max Trafimovich, CCO at SOFTSWISS.


We're back with the annual episode featuring the SOFTSWISS iGaming Trends Report! Pierre Lindh welcomes Max Trafimovich, CCO of SOFTSWISS, to uncover the most important trends shaping iGaming in 2025.


Max Trafimovich shares insights on how regulatory fragmentation is shaping global iGaming, the transformative potential of AI in personalization and security, and how operators can unlock new opportunities through mergers, acquisitions, and strategic market entries.


Download the report here 👉🏻 http://bit.ly/49OlyIA


⏰ Timestamps:

00:00 – Introduction

00:23 – Sponsors

01:42 – Welcoming Max Trafimovich back to the podcast

02:00 – Overview of the 2024 iGaming Report

03:08 – Purpose of the report and its goals

05:05 – Research methodology and data sources

06:45 – Key trends and prospects in the iGaming industry for 2025

09:03 – Four key segments in the report

09:24 – UK: grey market growth and its implications for global regulation

13:18 – Preparing for fragmented regulatory landscapes

19:32 – When is the right time for M&A or new market entry?

22:41 – SOFTSWISS’ M&A activities and rationale behind recent acquisitions

25:28 – The rise of sports betting as a central focus for casino platforms

29:12 – The growing potential of eSports betting

31:08 – Trends to avoid in 2025 and the reality of AI applications

33:13 – Opportunities and challenges in 2025


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This episode of NEXT.io is brought to you by:

Pragmatic Play – Industry-leading content provider.

https://www.pragmaticplay.com/en/

Pragmatic Solutions – Leading iGaming platform technology.

https://pragmatic.solutions/


Episode sponsored by:

https://www.creedroomz.com/

Jaksot(468)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

Soft2bet is pioneering the future of casino and sportsbook B2B platform supplier with an extensive portfolio comprising 30+ innovative brands; delivering top quality, gamified casino and sports betting content from some of the industry’s most prominent suppliers. Featuring over 5,000 of the best in slots, table games and live casino content from leading third-party developers and its own exclusive in-house team, Soft2bet’s customers keep on returning for more.

2 Joulu 202048min

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the managing director of its flagship brand, betsson.com. In 2015 he became Betsson’s Chief Commercial Officer and was then made acting CEO in September 2017. Just three months later, he was appointed as CEO for Betsson Operations. Jesper holds a Master in International Business from EAE Business School (Barcelona) and a Bachelor in Marketing from BI Norwegian Business School (Oslo). Jesper is passionate about sports and gaming.

27 Marras 20201h 8min

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

Allan Stone is the CEO and Co-Founder of Intelitics. Intelitics’ igaming performance marketing and business intelligence saas platform provides Real-Time data in a clear and Accurate format, empowering operators to make agile, data-driven Decisions for informed media investing and customer acquisition to unlock hidden revenue and boost return on investment. When he’s not in the office Allan can be found spending time with his wife and three sons enjoying the outdoors, off-roading or catching a football game.

19 Marras 20201h 7min

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

Rickard Vikström has 15 years of experience in building steadily growing businesses. In 2008, he founded Stay Secure which became the largest anti-spam service in Sweden. The same year he co-founded Internet Vikings - a premium provider of hosting and related services with the focus on iGaming. As a founder and a member of the Board Rickard is also involved in Holm Security working with IT security and Wincher working with Google Analytics. Rickard believes in the key role of proactivity. Only those who are ready to deliver customers more than they expect can expect success and growth.

4 Marras 202058min

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

Head of Political Betting at GVC, which includes the Ladbrokes, Coral and Bwin brands. With particular expertise in US and UK politics, this will be the fourth Presidential election that he has headed up for Ladbrokes.

30 Loka 202033min

#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

#29 Pontus Lindwall, CEO Betsson AB (Betsson & iGaming industry update)

CEO at Betsson AB and President Born in 1965, residence Stockholm, Sweden. Employed in the Group since 1991. Board member 2011-2018. Chairman of the Board 2011-2015 and 2016-September 2017. Previously CEO and President 1998-2011 and July 2015-February 2016. Other assignments: Board Member in Net Entertainment NE AB (publ), Nya Solporten Fastighets AB, Mostphotos AB and several companies within the Betsson Group. Background: Long experience from the gaming industry, both offline and online gaming, such as founder of Net Entertainment and CEO and President of Cherryföretagen. Education: Master of Scence, Engineering from the Royal Institute of Technology (KTH), Stockholm.

26 Loka 202039min

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

#28 Kristoffer Cassel, Founder/CEO - Regily (Progressive leadership)

Kristoffer Cassel is the co-founder and CEO of Regily and has been part of several of Europes most successful tech companies. Before founding Regily Kristoffer were VP product and the inventor behind a majority of Klarnas global patents. As a keen innovator, he is a true believer that creating simplicity from complex technology is the most rewarding thing there is. Regily is applying advanced technologies to make it enjoyable for users to sign up for new services online. The company was founded in January 2017 by Kristoffer and Alexey Kuznetsov and is on a mission to fix one of the truly broken processes of the web. The solution allows users to control their data while making great services grow faster.

23 Loka 202058min

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

#27 - Georg Westin, Co-founder - Hero Gaming, Casumo / Investor, Maxify

Georg Westin is the largest owner and the founder of Hero Gaming, a company with roots in gamification of the gabling world and runs multiple successful brands such as Casino Heroes, Speedy Spel, Boom Casino and CasiTabi. Georg is previously co-founder of Casumo and CTO at Betsson and Betsafe. Georg is also a successful investor in digital startups via his company Maxify.

16 Loka 20201h 6min

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