#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

Send a text Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Brand Marketing leader for Häagen-Dazs Shops, Loyalty360 CEO Mark Johnson gets the inside scoop into how the iconic ice cream brand is building loyalty through its refreshed app. With a focus on frictionless engagement and visually stunning design, Häagen-Dazs is improving user experience and operati...

Jaksot(510)

Capillary’s 2024 Loyalty Expo Session: What are a few key takeaways?

Capillary’s 2024 Loyalty Expo Session: What are a few key takeaways?

Send a text Capillary Technologies is a managed SaaS solution powering 500+ loyalty programs with its best-in-class loyalty technology platform and expert services. Founded in 2012, Capillary has a st...

14 Touko 20241min

Loyalty360 Loyalty Live | Bill Schneider, SheerID

Loyalty360 Loyalty Live | Bill Schneider, SheerID

Send a text SheerID is an identity verification company serving commerce brands and working with globally recognized names like Walmart, Target, Nike, T-Mobile, AT&T, Spotify, and YouTube. The SheerID...

9 Touko 202420min

Loyalty360 Loyalty Live | David Hamel, nventive

Loyalty360 Loyalty Live | David Hamel, nventive

Send a text With a clientele spanning across the U.S. and Canada, nventive specializes in crafting impactful mobile, web applications, and software solutions that increase engagement and enhance the u...

7 Touko 202420min

Loyalty360 Loyalty Live | Sukumar Muthya, Ansira

Loyalty360 Loyalty Live | Sukumar Muthya, Ansira

Send a text Ansira is an independent, global marketing technology and services company with clients across B2B, B2C, and B2B2C industries that leverage the company’s suite of proprietary technology pl...

30 Huhti 202426min

Rodney Strong: Sustainability Efforts Engage Consumers and Cultivate Emotional Loyalty

Rodney Strong: Sustainability Efforts Engage Consumers and Cultivate Emotional Loyalty

Send a text Rodney Strong Vineyards was founded in 1959 when Rodney Strong chose Sonoma County in California as the ideal place to produce some of the best-known wines in the world. Three decades afte...

29 Huhti 202421min

Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials

Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials

Send a text From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 3...

24 Huhti 202423min

Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts

Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts

Send a text As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) int...

19 Maalis 202429min

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

Send a text The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of ...

18 Maalis 202412min

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