#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

Send a text Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Brand Marketing leader for Häagen-Dazs Shops, Loyalty360 CEO Mark Johnson gets the inside scoop into how the iconic ice cream brand is building loyalty through its refreshed app. With a focus on frictionless engagement and visually stunning design, Häagen-Dazs is improving user experience and operati...

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Loyalty Live Session | David VanWiggeren, CEO, DropTank

Loyalty Live Session | David VanWiggeren, CEO, DropTank

Send a text David VanWiggeren, CEO, DropTank, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are questions that Mark posed to David: • How...

24 Elo 202032min

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Paige Schaffer, CEO, Global Identity and Cyber Protection, Generali Global Assistance

Send a text Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This is whe...

20 Elo 202020min

David Sykes, Head of U.S., Klarna

David Sykes, Head of U.S., Klarna

Send a text David Sykes, who heads global payments provider Klarna’s U.S and North America operations, talks with Loyalty360’s Mark Johnson about Klarna’s launch of its first loyalty program, Vibe. Th...

19 Elo 202034min

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Loyalty Live Session | Matt Kates, CMO, Prizelogic

Send a text Loyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Mark asked Matt to to...

18 Elo 202028min

Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Loyalty Live Session | Emil Sarkissian, CEO, Loyalty Methods

Send a text Loyalty360 Loyalty Live Interview: Emil Sarkissian, CEO, Loyalty Methods and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are som...

18 Elo 202029min

Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement, CIBC

Mark Swartz, Senior Director of Consumer Cards, and Natalie Nah, Senior Director of Client Engagement, CIBC

Send a text The restaurant industry has been one of the hardest hit verticals during COVID-19 as these brands have had to pivot and search for creative ways to still serve customers due to decreased t...

17 Elo 202019min

Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf

Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf

Send a text For some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty p...

12 Elo 202014min

Loyalty Live Session | Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions, Clarus Commerce

Loyalty Live Session | Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions, Clarus Commerce

Send a text Loyalty360 Loyalty Live Interview: Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions for Clarus Commerce and Loyalty360's Mark Johnson discuss customer loyalty/CX trend...

12 Elo 202035min

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