Software Engineering Radio - the podcast for professional software developers17 Joulu 2024

SE Radio 647: Praveen Gujar on Gen AI for Digital Ad Tech Platforms

Praveen Gujar, Director of Product at LinkedIn, joins SE Radio host Kanchan Shringi for a discussion on how generative AI (GenAI) is transforming digital advertising technology platforms.

The conversation starts with a look at how GenAI facilitates scalable ad content creation, using self-attention mechanisms for customized ad generation. They explore AI's role in simplifying campaign management, automating tasks such as audience targeting and performance measurement. Praveen emphasizes that ad tech platforms use AI models tailored to different needs leveraging both first-party and third-party data sources, with privacy maintained through methods such as CAPI (conversion API). They also consider the differences between retrieval-augmented generation (RAG) and fine-tuning in AI models: Whereas RAG uses brand-specific data at runtime for precise ad content, fine-tuning focuses on broader model optimization. The segment highlights the importance of vector embeddings and vector search in storing and retrieving contextual content. Lastly, Praveen discusses the integration of AI teams within product development to improve collaboration and AI proficiency across organizations.

Brought to you by IEEE Computer Society and IEEE Software magazine.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(726)

Episode 21: Error Handling Pt. 2

In this Episode, Arno and Michael take a closer look at Exceptions and Error conditions, how to categorize them and how to deal with them. We look at the different levels of guarantee that a piece of ...

4 Heinä 200635min

Episode 20: Interview Michael Stal

In this Episode, we talk to Michael Stal, a Senior Principal Engineer at Siemens Corporate Technology, POSA 1 and 2 Co-Author and Editor of the german JavaSpetrum magazine. Since Michael's core focus ...

24 Kesä 200643min

Episode 19: Concurrency Pt. 2

In this second part of our concurrency series Michael and Alexander talk about basic patterns for concurrent programming, such as Active and Monitor Object, Scoped Locking and Futures. Further, they d...

14 Kesä 200627min

Episode 18: Resource Management

In this episode Michael and our guest Prashant Jain talk about patterns for resource management. Efficient management of resources is critical in the execution of any kind of software. Ranging from em...

4 Kesä 200643min

Episode 17: Feedback and Roadmap

This is a short episode that outlines the upcoming episodes and interviews, as well as reports on some listener feedback.

29 Touko 200614min

Episode 16: MDSD Pt. 3, Hands-On

This episode provides a hands-on guided tour through a simple model-driven software project. It is based on an actual code sample (see link below) and takes a look at the typical steps of real-life co...

25 Touko 20061h

Episode 15: The Future of Enterprise Java

A very important area for Java are Enterprise Systems. With the advent of new technologies like Ruby on Rails, Java EE 5 or EJB 3 the landscape for Enterprise Systems appears to be changing a lot at t...

15 Touko 200637min

Episode 14: Interview Ted Neward

In this Episode we talk to Ted Neward. Since Ted is active in the .NET and Java universes, we started out by discussing some of the differences between the two platforms. The main discussion, however,...

5 Touko 20061h 4min