Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study
The CMO Podcast18 Joulu 2024

Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study

It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research.

Jim's guests on The CMO Podcast are Mark Sinnock, the Global Chief Strategy, Data and Innovation Officer at the Havas Group, and Joanna Lawrence, the global chief strategy officer at the Havas Media Network. Havas is one of the oldest and largest global communications companies. Founded in 1835 in Paris by Charles Louis Havas, today the group does business in 100 plus countries, with roughly 23,000 people; annual revenues approach $3 billion Euros.

Each year since 2009 the Havas group has designed and fielded a massive research project called Meaningful Brands. The intent is to provide insights and guidance on how to build a brand that has deep meaning for its customers, thereby driving sustained growth and profitability. The scope is impressive: more than 1.5 million interviews, in 24 countries, with 41 categories and 2600 brands analyzed. Tune in as Jim chats with Mark and Joanna about learning from the latest Meaningful brands study.

Havas’ 2024 Meaningful Brands™ Global Report: https://meaningful-brands.com/reports/2024report/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(417)

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

Michelle Harmon - Madsen (AccuWeather) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWe...

29 Kesä 202016min

Cannes Lions - Young Marketer Hot Shots

Cannes Lions - Young Marketer Hot Shots

On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. The You...

24 Kesä 20201h 17min

Matthew Anderson (Roku) | Leadership During Crisis

Matthew Anderson (Roku) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tells Jim how his team has address the ...

22 Kesä 202015min

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hall (Whirlpool) | Leaders Must Create Forward Momentum

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a market...

17 Kesä 20201h 2min

Jenny Avallon Lewis (UBER) | Leadership During Crisis

Jenny Avallon Lewis (UBER) | Leadership During Crisis

On this episode of Leadership During Crisis we revisit Jim's conversation with Jenny Avallon Lewis, the Head of Marketing, US & Canada at Uber. In this conversation, Jenny talks about how Uber's core ...

15 Kesä 202013min

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty...

10 Kesä 202056min

Kate Huyett (Bombas) | Leadership During Crisis

Kate Huyett (Bombas) | Leadership During Crisis

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's m...

8 Kesä 202015min

A Moment of Pause

A Moment of Pause

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a spec...

3 Kesä 20201min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
herrasmieshakkerit
rahapuhetta
rss-laakispodi
rss-sisalto-kuntoon
rss-sami-miettinen-neuvottelija
leadcast
rss-lahtijat
rss-bisnesta-bebeja
rss-seuraava-potilas
sijoituspodi
rss-karon-grilli
rss-juurisyy-johtamisesta-kilpailuetua
rss-draivi
rss-johtoajatuksia