735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up.

Mark reveals how Google's financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt's fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding!

Emphasizing the need for expert-level content that's as genuine as grandma's advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like 'Also Asked' to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball!

Key Segments:

[00:08:12] Mark's View on the Year in SEO and the SERPs: Chaos

[00:11:28]  Tracking and AI Pose Content Strategy Challenges

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:18:31] The Exodus of SEO's in the Industry

[00:19:11]  SEO Varies; Focus on Business Goals, Not Metric

[00:22:29] SEO Isn't the Tip of the Spear, It's the Sharpener

[00:25:23] EDGE of The Web Sponsor: Wix Studio

[00:28:21]  Mark's First Takes on SearchGPT

[00:30:37]  Could Google Search Turn into the Validation Agent in the Realm of AI?


Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Bluesky: https://bsky.app/profile/markwilliamscook.com

LinkedIn: https://www.linkedin.com/in/markseo/

YouTube: https://www.youtube.com/@candouragency

Jaksot(844)

707 | News from the EDGE | Week of 8.19.2024

707 | News from the EDGE | Week of 8.19.2024

Welcome back to another episode of news from the EDGE! The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranki...

22 Elo 202435min

706 | DMCA SEO Attacks w/ Ori Zilbershtein

706 | DMCA SEO Attacks w/ Ori Zilbershtein

This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate thos...

21 Elo 202440min

705 | News from the EDGE | Week of 8.12.2024

705 | News from the EDGE | Week of 8.12.2024

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertisers...

15 Elo 202430min

704 | Content Performance Factors w/ Maeva Cifuentes

704 | Content Performance Factors w/ Maeva Cifuentes

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance....

13 Elo 202442min

703 | News from the EDGE | Week of 8.5.2024

703 | News from the EDGE | Week of 8.5.2024

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees ...

7 Elo 202441min

702 | 2024 JavaScript SEO Report w/ Patrick Hathaway

702 | 2024 JavaScript SEO Report w/ Patrick Hathaway

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. O...

6 Elo 20241h 14min

701 | How does AI SEO Content Perform w/ Maeva Cifuentes

701 | How does AI SEO Content Perform w/ Maeva Cifuentes

This week's guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva's expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. Wi...

2 Elo 202439min

700 | News from the EDGE | Week of 7.29.2024

700 | News from the EDGE | Week of 7.29.2024

Join us for episode 700 of EDGE of the Web! We're grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway...

30 Heinä 202446min

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