735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up.

Mark reveals how Google's financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt's fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding!

Emphasizing the need for expert-level content that's as genuine as grandma's advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like 'Also Asked' to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball!

Key Segments:

[00:08:12] Mark's View on the Year in SEO and the SERPs: Chaos

[00:11:28]  Tracking and AI Pose Content Strategy Challenges

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:18:31] The Exodus of SEO's in the Industry

[00:19:11]  SEO Varies; Focus on Business Goals, Not Metric

[00:22:29] SEO Isn't the Tip of the Spear, It's the Sharpener

[00:25:23] EDGE of The Web Sponsor: Wix Studio

[00:28:21]  Mark's First Takes on SearchGPT

[00:30:37]  Could Google Search Turn into the Validation Agent in the Realm of AI?


Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Bluesky: https://bsky.app/profile/markwilliamscook.com

LinkedIn: https://www.linkedin.com/in/markseo/

YouTube: https://www.youtube.com/@candouragency

Jaksot(842)

Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18

Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18

SEO Radio Podcast Episode 18 was spent talking about Google's AuthorRank with a majority of the time was spent discussing an undercover study done by SEO MOZ to see if SEO Agencies are really knowledgeable in SEO. Did you miss our last episode? You can catch up by listening to […] The post Undercover SEO – How Knowledgeable is Your SEO Agency? – Show 18 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

28 Syys 201258min

New Media Day with IU of Kokomo – Show 17

New Media Day with IU of Kokomo – Show 17

The Industry's Favorite SEO and Digital Marketing Podcast Episode 17 was our New Media Day! We were joined in studio by Douglas Karr, from Marketing Tech Blog, and Kelly Services to discuss the latest topics in Internet Marketing. We were also glad to welcome students from the IU Kokomo New […] The post New Media Day with IU of Kokomo – Show 17 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

17 Syys 201259min

Hidden Costs of Cheap SEO – Show 16

Hidden Costs of Cheap SEO – Show 16

The Industry's Favorite SEO and Digital Marketing Podcast How good is your search engine optimization agency? Are the practicing cheap or black hat techniques on your website? If they are, your website could be harmed by the Google Penguin or Panda updates. This show we share the latest news in […] The post Hidden Costs of Cheap SEO – Show 16 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Syys 201259min

Social Media Analogies – Show 15

Social Media Analogies – Show 15

The Industry's Favorite SEO and Digital Marketing Podcast This show we shared the latest news in internet marketing as well as some more SEO How To's. We also spent a segment talking about some internet marketing analogies to help you understand the internet marketing concept better. Did you miss our […] The post Social Media Analogies – Show 15 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Syys 201259min

Mobile Web Sites & Mobile Search – Show 14

Mobile Web Sites & Mobile Search – Show 14

The Industry's Favorite SEO and Digital Marketing Podcast Last show we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips to use when hiring an SEO Agency. This […] The post Mobile Web Sites & Mobile Search – Show 14 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

25 Elo 201259min

More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13

More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13

The Industry's Favorite SEO and Digital Marketing Podcast For our 13th episode of Edge of the Web Radio, we spent our time talking with talking about the what SEO professionals can expect when the next wave of Google Updates rolls out. Plus, we spent time going over the best tips […] The post More Google Updates to Come! | 5 Things to Know about Your SEO – Show 13 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

20 Elo 201259min

Douglas Karr on Infographics | Local Links for Local Search – Show 12

Douglas Karr on Infographics | Local Links for Local Search – Show 12

The Industry's Favorite SEO and Digital Marketing Podcast Do you struggle with blogging for your business website? Well, we decided to ask Douglas Karr to join the show to talk about the importance of blogging and infographics for your internet marketing efforts. Douglas Karr is the founder of DK New […] The post Douglas Karr on Infographics | Local Links for Local Search – Show 12 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Elo 201259min

Interactions & Infographics | Top 10 Landing Page Tweaks

Interactions & Infographics | Top 10 Landing Page Tweaks

The Industry's Favorite SEO and Digital Marketing Podcast Have your created an infographic for your blog? Do you know what an infographic is? We go through the basics of infographics and tell you how they can help you get links to your blog. Listen to the podcast below or watch […] The post Interactions & Infographics | Top 10 Landing Page Tweaks appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

7 Heinä 201259min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
lakicast
rss-lahtijat
rss-lentopaivakirjat
pomojen-suusta
rss-sensuroimaton-kukkonen-kausi-3
herrasmieshakkerit
leadcast
rss-rahamania
rss-startup-ministerio
syo-nuku-saasta
kasvun-kipuja
pelkkana-korvana
hyva-paha-johtaminen
maaltavastaajat
rss-kohti-unelmia