735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark William-Cook

Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal the spotlight. But let's be real—people still turn to Google for a reality check, like that friend who promises to help you move but never shows up.

Mark reveals how Google's financial motivations drive AI advancements, introducing ads that are more integrated than your Aunt's fruitcake recipe. He also highlights the constant algorithm updates that keep SEO pros on their toes—like dodging cake slices at a wedding!

Emphasizing the need for expert-level content that's as genuine as grandma's advice, Mark advocates for aligning SEO strategies with broader business goals. He champions brand strength and reputation, recommending tools like 'Also Asked' to help marketers navigate this ever-changing landscape. So get ready—SEO is now about making your brand shine brighter than a disco ball!

Key Segments:

[00:08:12] Mark's View on the Year in SEO and the SERPs: Chaos

[00:11:28]  Tracking and AI Pose Content Strategy Challenges

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:18:31] The Exodus of SEO's in the Industry

[00:19:11]  SEO Varies; Focus on Business Goals, Not Metric

[00:22:29] SEO Isn't the Tip of the Spear, It's the Sharpener

[00:25:23] EDGE of The Web Sponsor: Wix Studio

[00:28:21]  Mark's First Takes on SearchGPT

[00:30:37]  Could Google Search Turn into the Validation Agent in the Realm of AI?


Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Bluesky: https://bsky.app/profile/markwilliamscook.com

LinkedIn: https://www.linkedin.com/in/markseo/

YouTube: https://www.youtube.com/@candouragency

Jaksot(844)

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O'Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing...

19 Loka 202338min

634 | News from the EDGE | Week of 10.16.2023

634 | News from the EDGE | Week of 10.16.2023

Did You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this track...

18 Loka 202331min

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SE...

13 Loka 202345min

632 | News from the EDGE | Week of 10.09.2023

632 | News from the EDGE | Week of 10.09.2023

You Thought Your AI Chats Were Private Didn't You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incrimina...

11 Loka 202334min

631 | Foundational SEO Strategy w/ Eli Schwartz

631 | Foundational SEO Strategy w/ Eli Schwartz

Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in...

6 Loka 202336min

630 | News from the EDGE | Week of 10.02.2023

630 | News from the EDGE | Week of 10.02.2023

Is This The End Of Google Ads? We're back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix's Crystal Carter steps in to fill all the gaps!...

5 Loka 202348min

629 | Utilizing Google Analytics 4 w/ Matt Holz

629 | Utilizing Google Analytics 4 w/ Matt Holz

Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we're delighted to reintroduce Matt Holz to e...

29 Syys 202340min

628 | News from the EDGE | Week of 9.25.2023

628 | News from the EDGE | Week of 9.25.2023

Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that em...

27 Syys 202335min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
ostan-asuntoja-podcast
herrasmieshakkerit
rss-rahamania
rahapuhetta
rss-h-asselmoilanen
rss-seuraava-potilas
rss-paasipodi
inderespodi
taloudellinen-mielenrauha
rss-neuvottelija-sami-miettinen
rss-markkinointitrippi
van-elamaa
pomojen-suusta
sijoituspodi
yrittaja
rss-lahtijat