375: How to Get a Million YouTube Subscribers with Alpha M’s Aaron Marino

At 18, Gerard Adams dropped out of college after one semester. That semester was all it took to confirm what Adams knew all along. Like all entrepreneurs, he just wasn't built to follow the rules. The idea of getting a degree, to eventually get a job, to eventually retire, wasn't going to be the life for him. "That's when I made the decision to ... really put the pressure on myself to learn how to build businesses on my own," Adams says. While most people would go out and look for mentors by joining a community of some sort, Adams brought the community to him. In order to pursue his interest in investing and stocks, Adams built an online community for stock traders and investors, growing it to more than 10,000 active voices, and allowing him to learn from the best of the best. From there, he had his share of wins and losses, from getting a job where he helped build a company to 18,000 shareholders, to having the product demonstration fail in a live demonstration. He then built his own marketing agency and started generating hundreds of thousands of dollars, which he then invested heavily into the stock market, only for the 2008 recession to hit. No matter what, though, Adams was always learning. Taking everything that he learned from his experiences, together with his co-founder, Adams built Elite Daily, a news site for millennials, a place where Generation Y could be given a voice to talk about everything from economics to health. Over the next three-and-a-half years, they grew their Wordpress site to a company with more than 200 employees, with 80 million unique visitors to the site per month, and 80 to 100 articles a day. The eventually sold Elite Daily to the Daily Mail for $50 million. That was two years ago, and since then Adams has invested in multiple startups and mentored many young entrepreneurs by sharing his years of experience. In this week's episode you will learn: The blessing and the curse of raising capital and what it means Adams' amazing story of going from college dropout to the voice of a generation What it takes to build a media company that reaches millions How to judge a company through brand equity versus revenue The true cost of being a founder and what it means to be a leader who inspires & so much more! This podcast episode was brought to you by FreshBooks. When it comes to finding the perfect service to help you manage and track your invoices, time, and expenses, you can’t overlook FreshBooks. Designed for small businesses and entrepreneurs who don’t need full-blown, double-entry programming, but still want to keep their finances in check, you can’t go back once you start using it!

12 Huhti 201759min

At 23, Katelyn Gleason faced, like many people in their early 20s, an existential crisis. She just didn't know what she wanted to do. "I started thinking about jobs. I was like 'God if I'm going to have to do this for the rest of my life it better be something I really care about, that can be my life's work, that I can really invest all of my time and all my energy into,'" Gleason says. Her first step was to start reading the biographies of some of the greatest individuals in human history—Marie Curie, Jane Austen, Abraham Lincoln, anything she could get her hands on. Gleason's goal was to learn as much as she could about these great people and how they managed to leave such a large legacy and imprint on humankind today. It wasn't long before Gleason found herself immersed in the world of healthcare, technology, and startups. It was there she found her purpose. Gleason noticed a problem in the medical industry that no one seemed to be talking about or trying to solve. Doctors and patients alike were getting bogged down with paperwork that was often confusing, and as a result, many were dealing with huge costs simply by filling out the wrong forms. The next nine months were spent at her kitchen table, furiously working on a solution to this problem. That solution would end up becoming Eligible, a medical billing startup designed to make it as simple as possible for doctors and insurance companies to work together and save everyone money, patients, doctors, insurance companies alike. As a two-time alumni of Y-Combinator, Gleason led Eligible from quietly testing and validating its product to becoming an explosive fast-growth company. Today, Eligible processes 14 million transactions per month, with a projected 50 million transactions by the end of the year, and has raised more than $25 million in funding. In this week's episode you will learn: Every step you need to take as the founder of a startup, from validating to raising capital How to gain proof of concept as quickly as possible Where to find co-founders to complement your own skills and talents What strategies you can use to build a fast-growth company How to manage the people around you and keep them focused on your goal & much more!

6 Huhti 201750min

If it seems like entrepreneurs are getting younger every year, it's because they are. More millennials are turning toward entrepreneurship as a fulfilling career choice, passing on the traditional route of finding employment with some company. As the co-founder of DoorDash, Andy Fang is no different, part of the new school of entrepreneurs getting into the startup world while still in college. In 2013, Fang and his three co-founders were still students in Stanford when they had an idea—to create an on-demand delivery service in their area for restaurants that didn't have their own. It wasn't long after that DoorDash found itself backed by Y Combinator, and has since expanded to several major cities within the US and Canada, recently raising $127 million in funding. Not bad for a student entrepreneur who was once the only delivery driver the company had. DoorDash is but one of many startups in an ever-growing food delivery market. In order to stay one step ahead of the competition at all times, Fang has had to learn how to adapt quickly to challenges thrown his way, and how to prioritize growth at all times. In this week's episode you'll learn: How to put together a team of co-founders based on mutual trust and respect The key to adapting quickly and executing even faster Why it's so important to have a clear vision and the guts to stick to it The logistics behind running a food-based startup Challenges and solutions when it comes to expanding and entering new markets & much more!

3 Huhti 201741min

Jordan Harbinger is one of the most influential people in entrepreneurship today, thanks to his popular podcast The Art of Charm. His show recently hit its 10th anniversary, and Harbinger has interviewed some of the greatest minds and personalities in the startup space and more. Starting off as a law school graduate who landed a job as a financial attorney on Wall Street, it didn't take long for Harbinger to become quickly disillusioned with the life that being a big shot attorney offered. Within a year, he left his job to work full-time the Art of Charm podcast, but not before taking with him some key lessons from his stint on Wall Street. During that time, Harbinger learned of "the third path" to success that no one seemed to talk about. The one that wasn't about working long hours, or even being the smartest person in the room, but instead was all about networking. He found that the key to success was all about sharpening your social skills in order to develop the key relationships you need in order to succeed. That lesson turned Harbinger's life around and opened up a whole world of possibilities that he never thought possible. In this week's episode: How to develop and master the social skills you need to succeed The competitive advantage behind networking and building relationships Why podcasting changed the game and how you can harness its power How to become a highly influential person The secret to creating a successful podcast & much more!

29 Maalis 201750min

The inspiring story behind Simple Green Smoothies started on a playground, with two mothers watching their kids play together. At the time, Jen Hansard and Jadah Sellner were both first-time mothers, and they shared a desire to get back into the workforce. But they decided they were going to do it on their own terms and by following their passions. In 2007, they officially made the jump from being playdate partners to professional collaborators when they began working together on a parenting blog. Not long after they were working on more projects together, with Simple Green Smoothies being one of them. What initially started off as a side-hustle turned into a full-fledged business, getting some serious traction after they discovered Instagram in 2012. Through a mixture of follower challenges, influencer marketing, and a whole ton of heart, they started building a multimillion-dollar business. Their key tactic? Focusing on community, first and foremost. “We listen to our community, we poll them all the time asking, 'What do you want from us?' 'What do you need?' 'What’s your biggest struggle right now?'," Hansard says. “Find ways to really nurture that tribe and get to know them, just like you would in a real romantic relationship, so that you can serve them to the best of your ability," Sellner says. From being stay-at-home mothers working multiple jobs in order to keep their families afloat, to being the co-founders of a multimillion-dollar business with thousands of customers, the story of Simple Green Smoothies is a must-listen for any entrepreneur. In this week's episode you will learn: Why it's all about building a community first How to reach out to influencers to help promote your product What social media platform you should use and how to figure out what works for you How to generate new leads by providing a free experience Why you need to focus on one core message when you're just starting out & so much more! This podcast episode was brought to you by SiteGround. Thinking about building your own website? Get started with the best web-hosting service around with SiteGround, with their 24/7 support, unbreakable security, and dedication to providing the best experience possible for you and your audience. You can't go wrong with SiteGround.

26 Maalis 201758min

Back in 2010, Girish Mathrubootham was a pretty successful tech guy, having risen up the ranks of a company to VP of Product Management. But that didn't mean he was immune to bad customer service. After spending months and months going back and forth with a company on an insurance claim, in the end, all that was achieved was Mathrubootham feeling helpless and frustrated. He took to a popular online forum to air his frustrations, and that was when he got his first taste of what it means to harness social power. His post went viral, with others airing their own frustrations at the same company, to the point where the president of the company stepped in to personally apologize to Mathrubootham. He began to understand just how antiquated the systems for customer service were, and just how important social media had become in giving a voice to customers who previously had nowhere else to go. He realized that modern companies needed a help desk that not only tracked complaints through traditional channels like email and phone, but also those that came through on social media channels. The result was Freshdesk, a company that now employs more than 950 people around the world, and has raised more than $150 million in capital from top VC firms. One more super-impressive thing about the story of Freshdesk—it started out as a tiny company based in India, and Mathrubootham had to overcome the challenge of gaining a foothold in the US. That seven-year journey had its own share of setbacks, but Mathrubootham has managed to rise above each one that the cutthroat tech world has thrown his way, through a mixture of knowing exactly the right kind of person to hire and his own tenacity and savvy for PR. In this week's episode you will learn: What it means to truly harness social power What to look out for when you're studying your competitors How to turn an attack into the best PR move you'll ever make The key to raising millions of dollars from the top VR firms in Silicon Valley Why you need to hire based on potential and not on academic credentials & much more!

22 Maalis 201737min

For as long as he can remember, Tenko Nikolov has been obsessed with computers. From his very first computer at the age of 7, he fell in love with the simple green and black screen and was fascinated with all that this technology could offer. Of course, he also got into some trouble, even accidentally hacking into a large US corporation's network with a friend at the age of 13. After a few days of fun messing with their systems and bragging to their friends, the duo eventually sent an email to the company letting them know what they did and how they did it. The next few days were agonizing as they waited for a response, petrified that an FBI agent would be showing up to his doorstep in Bulgaria. To his surprise, however, the company reached out, thanked them for finding a security loophole and even asked them how much they'd like to be paid for finding it in the first place. “I realized that I can actually be paid for the thing that I love to do most," Nikolov says. Instead of asking for payment, Nikolov asked for his own server that he could play around with. After getting his first taste of entrepreneurship, he began seeing how far he could push the limits of computer technology. Looking back at it now, Nikolov pinpoints this as the exact moment that led him to develop SiteGround, a web-hosting server and provider. But what makes SiteGround stand out from the thousands of competitors out there, is Nikolov's dedication to innovating. In this week's episode you will learn: How to build a product that not only learns from its customers, but also continuously improves When to give up on perfection and focus instead on shipping How to survive as a bootstrapped company for 13 years straight How to read the trends and stay one step ahead of your competitors What it takes to go from a company that nobody's ever heard of to a major player in your industry & much more! This podcast episode was brought to you by FreshBooks. When it comes to finding the perfect service to help you manage and track your invoices, time, and expenses, you can’t overlook FreshBooks. Designed for small businesses and entrepreneurs who don’t need full-blown, double-entry programming, but still want to keep their finances in check, you can’t go back once you start using it!

15 Maalis 201742min

A lot of people can recognize an opportunity, but what separates an entrepreneur from the rest of us is the ambition and courage to seize on that opportunity. The opportunity Leila Janah recognized was enormous. Lucky for her, and the rest of us, she had the ambition to match it. Her goal? Fighting world poverty. Ever since founding Samasource in 2008, Janah has impacted the lives of more than 30,000 people, raising thousands up from the poorest parts in India, Haiti, Uganda, and more. Janah has been internationally recognized for her work, with accolades coming from the world's most prestigious universities and publications like the New York Times, Fortune, and Entrepreneur. The opportunity Janah saw was a simple one. There was a trend in the globalizing economy of companies looking to outsource their work, and she wanted to tap into that trend by giving people living in extreme poverty the training and skills needed to fill these jobs. With the idea that by providing people with the right skills could help them rise out of poverty, Janah managed to pioneer a unique and inspiring social enterprise. In taking on such a massive problem, Janah has faced virtually every hurdle that can be faced in her eight-year journey as a social entrepreneur, and it looks like nothing is going to keep that bold ambition in check. In this week's episode you'll learn: The business of tackling the world's largest problems How to find and instill passion into the people who work around you The strategy of divide and conquer when it comes to nonprofits How to keep it simple with project management and personal goals What you can accomplish as a social entrepreneur if you put your mind to it & much more!

8 Maalis 201729min