Dr Augustine Fou: Dismantling marketing attribution, ad fraud controls and the business case for third party cookies
Masters of Privacy25 Helmi 2024

Dr Augustine Fou: Dismantling marketing attribution, ad fraud controls and the business case for third party cookies

Dr. Augustine Fou has nearly three decades of experience in digital marketing, including client-side experience at American Express and agency-side experience at IPG and Omnicom, where he served as Group Chief Digital Officer of eight agencies serving pharma and medical device clients. Dr. Fou also taught digital strategy at Rutgers University's executive education program and NYU's School of Continuing and Professional Studies.

With Dr. Fou we will aim to answer the following questions:

  • Does programmatic advertising have to be necessarily bad for privacy?
  • Can we once and for all dismantle the fairy tale of marketing attribution? How about advertising fraud controls?
  • Is it possible that killing third party cookies is not only better for privacy but also better for business outcomes?

References:

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Jaksot(124)

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Christine Desrosiers (Boltive): Privacy Tech spotlight V - understanding Manipulative Design and rolling out comprehensive client-side monitoring

Christine Desrosiers (Boltive): Privacy Tech spotlight V - understanding Manipulative Design and rolling out comprehensive client-side monitoring

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Could transparency and control requirements be seamlessly integrated within delightful customer journeys? How has a famously design-led company (Airbnb) mastered Privacy User Experience? Ansuman Achar...

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Nathalie Barrera: NIS2 (EU) and the interplay between cybersecurity, privacy, AI, and IoT data laws

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Will EU cybersecurity laws result in new global standards? Should companies handle NIS2 compliance in concert with GDPR, AI Act, or Data Act requirements? Does it make sense to take data localization ...

13 Heinä 202530min

Vaibhav Antil (Privado): Privacy Tech spotlight IV - from trust to evidence

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How do we move from mere words to actual baked-in privacy? Can built-in alerts, code scanning tools, or server-side auditing make life much easier for DPOs and legal teams?  We are joined by Vaibhav A...

7 Heinä 202528min

John Pavolotsky: How successful can US privacy laws be at regulating AI models and systems?

John Pavolotsky: How successful can US privacy laws be at regulating AI models and systems?

John Pavolotsky is a partner at Stoel Rives in San Francisco. He is co-chair of the firm's AI, Privacy & Cybersecurity group and focuses his practice on data privacy, information security, and complex...

30 Kesä 202527min

Thomas Ghys: The privacy engineer as a translator, an auditor, and a programmer

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Who can really claim to be a privacy engineer? Does this change in the digital marketing arena? What is the winning formula to integrate this role within the company’s privacy practice? Thomas Ghys ha...

21 Kesä 202528min

Cillian Kieran (Ethyca): Privacy Tech spotlight III - compliance as an engineering challenge

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Can we shift the focus from documentation to technical implementation? How can we bridge the cultural differences between legal teams and engineers? What do we mean with open-source data classificatio...

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