Principles of Persuasion and Financial Services Marketing Today & Beyond

Principles of Persuasion and Financial Services Marketing Today & Beyond

In this packed episode, we are first joined by Jake Willis, Touchstone Regional VP who discusses Robert Cialdini's “Six Principles of Persuasion” – a notable refresher for everyone in sales. Then, digital marketing guru, Dan Allocca and Partner at Prosek joins us to discuss marketing insights that can help financial professionals navigate for now and for future.

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Top Flashbacks from 2023

Top Flashbacks from 2023

Join us for Highlights, Ideas and Farewells. Hear from our guests as we reflect on some of the major learnings from 2023 including topics on Growth, Execution, Client Reviews, Investments and Talent.

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High Difficulty, High Reward with Michael Futterman

High Difficulty, High Reward with Michael Futterman

Michael Futterman - coach, speaker, EQ enthusiast and founder of Type Two Fun Consulting, joined the podcast to share how his experiences as an Outward Bound Instructor, Kolbe guru and 20+ years in fi...

9 Tammi 202442min

Live at Barron’s Advisor 100 Summit!

Live at Barron’s Advisor 100 Summit!

Get the inside track on some of the fascinating topics that are covered during the Barron’s Advisor 100 Summit. Take a listen to discover what you might be missing out on if you weren’t there!

5 Joulu 202333min

“Advisor Catnip” & What If You Could Get Referrals Without Even Asking?

“Advisor Catnip” & What If You Could Get Referrals Without Even Asking?

Hear how Touchstone veterans Matt Campbell and Kurt Dupuis use "advisor catnip," aka creative Q&A to keep in mind when working with financial professionals. Referral guru, Stacey Brown Randall, joins ...

14 Marras 202358min

This or That? Decisions….Decisions…

This or That? Decisions….Decisions…

Dan Sullivan of “Internal Use Only” podcast returns to “The Whole Truth” to explore a variety of decisions one may encounter when working in financial services. We also debate both sides of the coin: ...

24 Loka 202349min

How is Artificial Intelligence Changing Investment Business?

How is Artificial Intelligence Changing Investment Business?

Tom Trentman of Sands Capital Management returns to the podcast to explain how artificial intelligence is having its “smartphone moment” that is disrupting the investment management business.

3 Loka 202340min

Growth, Scale & Guerrilla Marketing on the Road to Leadership

Growth, Scale & Guerrilla Marketing on the Road to Leadership

Our guest Stacey Wyatt discusses his transition from real estate agent to business owner, and shares captivating insights about leading a team, versus simply managing a team. Bonus: His reputation for...

22 Elo 202339min

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