BONUS: How Brands Benefit from Attending Events - Advice for Brands, Agency, and SaaS

Why Go to Events? | Bonus Episode of the ASOM Pod. Recorded live in Dallas, TX - Subsummit 2024. Learn more about SubSummit at https://www.subsummit.com

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In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride)dive into the importance of attending industry events.

We discuss the value of in-person connections, networking strategies, and key takeaways from their experience. From Brand Operator and Marketers, to Agency, to SaaS, the conversation highlights the benefits of building genuine relationships over simply seeking new customers, adapting to changing business environments, and setting actionable goals for event participation.

- Live event experiences

- How to set goals for live events

- Best practices for maximizing live events

- How to approach others at events

- Andriod vs iphone

Tune in to learn more about maximizing your event experience, building a community, and gaining tactical insights to push your business forward.

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

00:00 Introduction and Banter

00:30 Welcome to the ASOM Pod

01:02 Meet the Hosts

02:38 Discussing the Value of Events

03:27 Bryan's Perspective on Events

05:12 John's Experience and Goals

07:30 Amir's Insights and Community Building

10:05 The Importance of Relationships

13:17 Setting Goals for Events

18:47 Shifting Mindsets: From Product to People

19:38 Key Takeaways from the Even

t20:18 Building Relationships and Vendor Management

20:45 Innovative Referral Strategies

22:35 Personalization to Reduce Churn

24:33 Insights from Subscription DTC Brands

25:40 Favorite Moments from the Event

30:08 Event Hacks and Maximizing Takeaways

33:24 The Power of Community